With daily pressures for instant results, deadlines and executive demands for a six- to nine-month return on investment, most marketing executives are challenged to think strategically. A key question confronting marketers is, “Should marketing and the marketing budget be managed for the long-term…
Continue reading "Marketing Utopia: Wedding or a Marriage?"Archive for the ‘Marketing Leadership’ Category
Friday, December 1, 2006
Does the “10-Year Rule” Apply to Marketing?
Are some people born winners? Are genius marketing students coming from top MBA schools destined for greatness? Perhaps, but research shows there are additional elements, besides raw talent, to get a marketer or any other professional to “world-class” status….
Earlier in the year I wrote a MP…
Continue reading "Does the “10-Year Rule” Apply to Marketing?"Wednesday, August 23, 2006
You Need Marketing Bootcamp!
World class cellists and pianists descend on Meadowmount boot camp, located in Westport, N.Y., every year for a grueling summer of practice, drills and more practice. And these are some of the world’s very best and up and coming talents. If the world’s best musicians need the rigors and training of…
Continue reading "You Need Marketing Bootcamp!"Friday, June 30, 2006
Public Speaking Shakes Most Marketers
You would think marketing professionals, of all people, would be good public speakers. The bad news is: they’re not….
Even though most Americans fear rattlesnakes and death more than public speaking, you would think marketing professionals would be immune to the shakes, sweats and inopportune…
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