With daily pressures for instant results, deadlines and executive demands for a six- to nine-month return on investment, most marketing executives are challenged to think strategically. A key question confronting marketers is, “Should marketing and the marketing budget be managed for the long-term…
Archive for the ‘Marketing Leadership’ Category
Thursday, July 12, 2007
Variable Pricing Invades the Home
Are you interested in looking up the daily wholesale prices of electricity and using that information to decide when and how long you’ll run the air conditioning or the gas dryer? Ready or not, variable pricing is about to invade your home.
The trend towards variable pricing is becoming more pr…
Monday, June 25, 2007
The End of Fixed Pricing?
As more companies across the globe become data driven and adopt analytics to improve decision making, marketers are focusing on “price” as a way to immediately improve top line revenues and profitability.
Dynamic pricing, or pricing based on supply and demand, seasonality, or other events is po…
Tuesday, April 24, 2007
Steps to Better Impromptu Speaking
It’s 8:30am and you’ve leisurely rolled in the office, with your Peet’s coffee in hand. Suddenly your boss pokes her head in your office and says, “Charlie called in sick today and he’s supposed to give a customer presentation this morning in the briefing center. Can you cover it?” Are you ready for…
Friday, December 1, 2006
Does the “10-Year Rule” Apply to Marketing?
Are some people born winners? Are genius marketing students coming from top MBA schools destined for greatness? Perhaps, but research shows there are additional elements, besides raw talent, to get a marketer or any other professional to “world-class” status….
Earlier in the year I wrote a MP…
Wednesday, August 23, 2006
You Need Marketing Bootcamp!
World class cellists and pianists descend on Meadowmount boot camp, located in Westport, N.Y., every year for a grueling summer of practice, drills and more practice. And these are some of the world’s very best and up and coming talents. If the world’s best musicians need the rigors and training of…
Friday, June 30, 2006
Public Speaking Shakes Most Marketers
You would think marketing professionals, of all people, would be good public speakers. The bad news is: they’re not….
Even though most Americans fear rattlesnakes and death more than public speaking, you would think marketing professionals would be immune to the shakes, sweats and inopportune…
