When women’s ears perk up, as they did following the publication of Sheryl Sandberg’s book, Lean In, my company pays attention. For the last 25 years, our marketing research consulting firm has been studying women. This spring, we decided to apply our research to the polarizing reaction to…
Archive for the ‘Marketing Leadership’ Category
Monday, May 6, 2013
Why ‘Lean In’ by Sheryl Sandberg Is Causing Many Women to Lean Back
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Friday, March 15, 2013
Should You Reinvent Yourself?
One of the reasons that I wanted to interview Steven Bushong, SVP Marketing Operations at the Disney ABC Television Group, for the Marketing Smarts podcast was that he has had such an interesting career path.
Graduating from the University of Michigan with a degree in industrial and systems engi…
Monday, March 4, 2013
Eight Misconceptions About Working From Home [Illustrated Slide Show]
The uproar of the infamous Yahoo memo from CEO Marissa Mayer regarding its remote workers got us thinking about misconceptions about working from home. MarketingProfs boasts a remote workforce, so we know what the misconceptions are… as well as the realities.
Here are a few misconceptions we sp…
Friday, January 11, 2013
Be Passionate About Your Work (Even If That Makes You Irrational)
In the business world, passion is all the rage. Again and again, we hear that we need to be passionate about our work and passionate about our business. We need to hire passionate employees; we need to create passionate customers. And so on.
Yet “passion” is irrational. Philosophically speaking, …
Wednesday, October 10, 2012
B2B Marketing: Our Shared History and What’s Next [Video]
Last week at the incredibly fun, incredibly energizing, incredibly incredible MarketingProfs B2B Forum, a major theme was innovation.
I don’t think I’m overstating when I say that last week’s Forum was our baddest (in the best sense of the word!) and our best, in part because over the course of a…
Wednesday, September 26, 2012
Beyond Segmentation: Aim for Engagement Marketing
The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?
Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…
Tuesday, September 25, 2012
How Large Brands Can Scale Social Media [ebook]
Pity the large brand, at least when it comes to social media—because social efforts can be a tricky thing.
At the enterprise level, consistent engagement on social platforms is often considered too unwieldy, social participation is thought to be too hard to govern, and don’t even get me started…
Sales Should Report to Marketing
For good or ill, our Marketing Smarts podcast is not really known for stirring up controversy (I’m working on it, though!).
However, we came fairly close to being controversial on July 10 when the Smart Marketers Tour made a stop in Boston. We recorded a podcast episode with Jeff Mayersohn, owne…
Thursday, July 5, 2012
Your Lead Problem Is Really a Leadership Problem
Marketing generates leads. Sales ignores them or only acts on a fraction of them. Marketing complains that Sales cherry picks and (excuse the mixed metaphor) leaves money on the table. Sales complains that Marketing doesn’t get it. The leads they provide are for opportunities that are too small. The…
Thursday, June 21, 2012
C-Level Exec, Improve Your Brand Image by Using Social Media
I immediately thought of singer Billy Joel’s classic song, “A Matter of Trust,” when I read the findings of a study that revealed the ever-growing importance and need for C-level suite folks to use social media to engage its customers and prospects, and to earn their trust in the process.
In the …
