When women’s ears perk up, as they did following the publication of Sheryl Sandberg’s book, Lean In, my company pays attention. For the last 25 years, our marketing research consulting firm has been studying women. This spring, we decided to apply our research to the polarizing reaction to…Continue reading "Why ‘Lean In’ by Sheryl Sandberg Is Causing Many Women to Lean Back"
Archive for the ‘Marketing Leadership’ Category
Monday, May 6, 2013
Friday, March 15, 2013
One of the reasons that I wanted to interview Steven Bushong, SVP Marketing Operations at the Disney ABC Television Group, for the Marketing Smarts podcast was that he has had such an interesting career path.
Graduating from the University of Michigan with a degree in industrial and systems engi…Continue reading "Should You Reinvent Yourself?"
Friday, January 11, 2013
In the business world, passion is all the rage. Again and again, we hear that we need to be passionate about our work and passionate about our business. We need to hire passionate employees; we need to create passionate customers. And so on.
Yet “passion” is irrational. Philosophically speaking, …Continue reading "Be Passionate About Your Work (Even If That Makes You Irrational)"
Wednesday, October 10, 2012
Last week at the incredibly fun, incredibly energizing, incredibly incredible MarketingProfs B2B Forum, a major theme was innovation.
I don’t think I’m overstating when I say that last week’s Forum was our baddest (in the best sense of the word!) and our best, in part because over the course of a…Continue reading "B2B Marketing: Our Shared History and What’s Next [Video]"
Wednesday, September 26, 2012
The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?
Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…Continue reading "Beyond Segmentation: Aim for Engagement Marketing"
For good or ill, our Marketing Smarts podcast is not really known for stirring up controversy (I’m working on it, though!).
However, we came fairly close to being controversial on July 10 when the Smart Marketers Tour made a stop in Boston. We recorded a podcast episode with Jeff Mayersohn, owne…Continue reading "Sales Should Report to Marketing"
Thursday, July 5, 2012
Marketing generates leads. Sales ignores them or only acts on a fraction of them. Marketing complains that Sales cherry picks and (excuse the mixed metaphor) leaves money on the table. Sales complains that Marketing doesn’t get it. The leads they provide are for opportunities that are too small. The…Continue reading "Your Lead Problem Is Really a Leadership Problem"