Both classic and hilarious moments are in this video blooper reel that sprung from our Take 10 Author Series—exclusive, 10-minute webcasts with leading authors in marketing and business. These otherwise quite serious business book authors—including Nancy Duarte, Sally Hogshead, Guy Kawasaki,…
Archive for the ‘Marketing Leadership’ Category
Tuesday, January 10, 2012
Why the 5 Pillars of Online Marketing Matter Now More than Ever
A guest post by Dan Mckee of Sparkplug Digital.
When is the last time you had a crash course in online marketing and took a hard look at the pillars your marketing strategy is resting on?
From time to time, it’s helpful to brush up on the fundamentals. Even the most diligent marketing pra…
Wednesday, December 21, 2011
Marketing Smarts Podcast: Have You Killed an Innovation Today?
A few years back, I was attending a conference, and it seemed like every time I turned around, I heard someone touting the benefits of—and dire need for—innovation. “We’ve entered the age of the ‘innovation economy,’” it was said. “Today, innovation is the key to differentiation,” we were told.
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Wednesday, November 23, 2011
‘What I’m Thankful For’: 45 Friends Weigh In
What are you most grateful for in 2011? That’s the question I asked a bunch of friends, colleagues and one wubby (work hubby) last week.
They are the people I’ve been grateful for this past year. They enriched my life in some way. They made me laugh. Or maybe we talked or we worked together or we…
Tuesday, November 8, 2011
5 Ways B2B Marketers Can Think (and Act) Different
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Wednesday, September 28, 2011
Marketing Smarts Podcast: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business
For this, the maiden voyage of the MarketingProfs’ “Marketing Smarts” podcast, I had the chance to speak with Lou Imbriano, former CMO of the New England Patriots and Gillette Stadium, and author of the recent Winning the Customer: Turn Consumers into Fans and Get Them to Spend More.
Lou is a col…
Friday, August 26, 2011
4 Ways to Show Interest in Your Buyers: Lessons from Bono
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
Friday, August 19, 2011
How to Explain Results From the Internet
A guest post by Brian Whalley.
The crux of a great online marketing campaign is being able to demonstrate the value to the business at the end and the success that resulted. In particular, it can be really tricky to help management or other groups that are not connected to the marketing team’s…
Tuesday, August 16, 2011
7 Back-to-School Must-Reads for the Business Bookworm
September always seems to be a month of new starts, new learning and new challenges for me—and probably more so than the New Year. I tend to spend all summer preparing for it, too! This summer, I dove into a large pile of books, and I wanted to share them with you in hopes that you’ll find them…
Wednesday, July 20, 2011
Stop Surprising & Delighting Customers—Just Solve Their Problems!
What brings customers back to a brand, creates loyalty, and strengthens financial performance? Price incentives? Loyalty programs? Big investments to build brand awareness?
As much as creative marketing and promotions can help a product, service, or company stand out, it always comes down to a si…
