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MarketingProfs Daily Fix Blog
In the United States, ZIP +4 assists marketers in targeting customers by city, neighborhood, or street, but geospatial location intelligence can help marketers perform much deeper analysis. And “analysis” is where the real value of geospatial lies.
A ZIP + 4 code according to Wikipedia; “uses …
With limited customer service resources, companies are challenged to deliver access to service in an expedient, fair and cost-effective manner. Since customers hate to wait, how can a company balance available resources and service–to effectively meet and/or exceed customer expectations? Queue…
Mathematical modeling is helping companies across the globe forecast more accurately, optimize supply chains, assess risk, and keep customers from churning to competitors. However, recent market conditions (i.e. credit crisis) have shown that while models can provide an “air of certainty”, solely…
Behavioral targeting has caught the attention of the US congressional leaders, as privacy advocates grow concerned with the tremendous amount of web data collected by internet businesses such as ISPs and search engines. Consumers, lawyers, congressional leaders, and businesses are now opining…
Think marketing doesn’t have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are now capturing data and creating rich profiles of customers to “predict” their wants, needs…
As marketers become more tech-savvy, the demands they place on corporate information technology (IT) departments often increase. Unable and reluctant to meet the demands of marketing, IT sometimes turns a deaf ear to change and budget requests causing marketers to go it alone. However, going it…
As marketers we often struggle with getting customers to pay attention to our marketing messages, much less remember them. A specialized learning technique–the “spacing effect”–is helping people all across the world assimilate more languages, facts, and retain gobs of information. Is…
The next time your plane lands safely, your new car starts, or your package arrives on-time, either thank your lucky stars or thank an algorithm. Computer scientists and engineers are working closely with marketing professionals to use mathematics and today’s computational power to improve the…
With daily pressures for instant results, deadlines and executive demands for a six- to nine-month return on investment, most marketing executives are challenged to think strategically. A key question confronting marketers is, “Should marketing and the marketing budget be managed for the long-term…
