Whenever we present content on mobile marketing—such as our recent PRO Seminar on location-based marketing, CK Kerley’s class on mobile marketing that was part of our Content Marketing Crash Course, or Dan Lowden’s class on the subject for Websites That Work—we frequently get the question: What…
Archive for the ‘Marketing Automation’ Category
Wednesday, January 4, 2012
Marketing Smarts Podcast: Mobile Marketing’s New Frontier
Continue reading "Marketing Smarts Podcast: Mobile Marketing’s New Frontier"
Tuesday, November 8, 2011
5 Ways B2B Marketers Can Think (and Act) Different
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Wednesday, September 7, 2011
Pep Up Your Presentations With Technology
Audiences are no longer willing to sit quietly and listen to a speaker talk at them, no matter how good the information is. Technology can help engage the crowd and make their participation an integral part of your presentation.
“Audience engagement at presentations is past being a trend,” sa…
Friday, August 19, 2011
Top 5 Tips for Better Lead Nurturing Campaigns
A great lead nurturing program can have a dramatic impact on an organization’s bottom line. But so few B2B marketers actually get it right.
While working on promotions for next week’s FREE webcast, “Successful Lead Gen Demystified: Tips from the Trenches,” I started to think about what really se…
Friday, August 5, 2011
How to Rev Up Your Email List’s Growth through Social Sharing
Want to grow a large and active email file? Get your subscribers to talk it up. Just as in any other marketing, word of mouth promotion for your email program can be a very effective strategy.
This is the best argument I’ve seen for the value of social media sharing. Having prospects and custome…
Wednesday, June 8, 2011
5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
Wednesday, March 23, 2011
If Marketing Automation Could Talk: An Interview
Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…
Friday, March 11, 2011
Is the Web a Zero-sum Game?
That was the question I considered while listening to HubSpot’s Brian Halligan discuss the Round D funding the company had just received from Sequoia Partners, Google Ventures, and Salesforce.com, among others.
Of course, the question didn’t pop into my head out of the blue. It was sparked by a …
Friday, February 25, 2011
Proof of Life: 4 Reasons Why B2B Marketing Lives On
In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete. Following the speech, he participated in an interview with B2B Online. In it, he not only claimed that B2B marketing is obsolete, but that it “very well may be dead.” The reasons for his…
Wednesday, February 2, 2011
Busting the Myth of Marketing Automation Magic
A guest post by Lisa Cramer of LeadLife Solutions.
We hear marketers constantly discussing their need for nurturing, metrics, and getting more quality leads to sales. However, it’s interesting how marketers don’t seem to realize that marketing automation is no different from any other market…
