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MarketingProfs Daily Fix Blog
Marketers today are under increasing pressure to measure the impact of their marketing efforts.
In fact, thanks to the ubiquity of online marketing—where responses and actions of one form or another can be relatively easily tracked—along with the growing use of marketing automation systems, m…
The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?
Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…
You have likely heard something about “big data” and wondered what it is and if it has any impact on marketers and your world.
There are lots of ways people use (and misuse) the term, but for purposes of this column, let’s say that big data is marketing data that is multistructured (not li…
A guest post by Irv Shapiro of Ifbyphone.
The term “marketing automation” often conjures up images of people waiting on hold or receiving out-of-office responses. However, smart business owners know that marketing automation equals measured results.
The term “marketing automation” include…
Whenever we present content on mobile marketing—such as our recent PRO Seminar on location-based marketing, CK Kerley’s class on mobile marketing that was part of our Content Marketing Crash Course, or Dan Lowden’s class on the subject for Websites That Work—we frequently get the question: What…
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Audiences are no longer willing to sit quietly and listen to a speaker talk at them, no matter how good the information is. Technology can help engage the crowd and make their participation an integral part of your presentation.
“Audience engagement at presentations is past being a trend,” sa…
A great lead nurturing program can have a dramatic impact on an organization’s bottom line. But so few B2B marketers actually get it right.
While working on promotions for next week’s FREE webcast, “Successful Lead Gen Demystified: Tips from the Trenches,” I started to think about what really se…
Want to grow a large and active email file? Get your subscribers to talk it up. Just as in any other marketing, word of mouth promotion for your email program can be a very effective strategy.
This is the best argument I’ve seen for the value of social media sharing. Having prospects and custome…
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
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