As marketers we often struggle with getting customers to pay attention to our marketing messages, much less remember them. A specialized learning technique–the “spacing effect”–is helping people all across the world assimilate more languages, facts, and retain gobs of information. Is…
Archive for the ‘Marketing Analytics and Modeling’ Category
Monday, May 12, 2008
Can the ‘Spacing Effect’ Improve Marketing ROI?
Continue reading "Can the ‘Spacing Effect’ Improve Marketing ROI?"
Tuesday, April 29, 2008
When Less is More in Consumer Choice
Many marketers believe that innovation and competitive differentiation arise from giving customers more choices and options. But through the strategy of “offering more choice”, marketers may actually end up increasing complexity, costs and causing customers “mental fatigue.” Is there a better way to…
If You Can Read This, Thank an Algorithm
The next time your plane lands safely, your new car starts, or your package arrives on-time, either thank your lucky stars or thank an algorithm. Computer scientists and engineers are working closely with marketing professionals to use mathematics and today’s computational power to improve the…
Thursday, October 25, 2007
Glorifying The Gut
Despite the logic of using data to complement or drive decision making, the business and mainstream press continue to glorify intuition and “gut” decision making by managers of all stripes. Where does this leave “data-driven” approaches?
A recent article in Fast Company titled, “Going for the G…
Monday, October 15, 2007
The Impact of Moore’s Law on Marketing
Moore’s Law, which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this impact to occur, marketers must make use of today’s technology–and prepare for the technology…
Tuesday, July 31, 2007
Treating Data as a Valuable Asset
What is the most important asset in your organization? Your infrastructure? Your highly trained people? A specialized tool you’ve created? While any of these things might be your most important asset, it’s important not to overlook the value of data in helping you create and achieve competitive…
Monday, June 25, 2007
The End of Fixed Pricing?
As more companies across the globe become data driven and adopt analytics to improve decision making, marketers are focusing on “price” as a way to immediately improve top line revenues and profitability.
Dynamic pricing, or pricing based on supply and demand, seasonality, or other events is po…
Friday, November 3, 2006
Micro Targeting Gets Political
So you think you know how you are going to vote on Tuesday? Chances are both the Republican National Committee (RNC) and the Democratic National Committee (DNC) know which way you’re leaning as well–
This just in: politicians, and the marketing strategists running their campaigns are fina…
