A key tenet for data-driven marketing professionals is fact-based decision-making. However, something strange is occurring in scientific studies, where tested and proven results are becoming difficult to replicate. The challenge for marketing professionals is to realize that what is true today may…
Archive for the ‘Marketing Analytics and Modeling’ Category
Thursday, January 6, 2011
Good Today, Bad Tomorrow: The Squishiness of Facts
Continue reading "Good Today, Bad Tomorrow: The Squishiness of Facts"
Wednesday, December 22, 2010
The Myth of an Overnight Success
Is there such thing as an overnight success? Consistent greatness take time, talent, and hard work. In a world where news breaks in an instant, or a play changes the course of a game, rarely do we see that—behind the curtain of “suddenly”— the power of process is on full display.
Most of …
Wednesday, December 15, 2010
Algorithms Give You a Competitive Advantage
Analyst firm IDC predicts that by 2020, the amount of data generated each year will reach 35 zetabytes. Companies are fighting this deluge in numerous ways. Some archive data for analysis at a later point in time, some purge data as quick as they obtain them, while others capture, ingest, analyze,…
Wednesday, September 29, 2010
Knowing Every Link in Your Supply Chain
Consumers are becoming more and more interested in the make-up of products they’re buying. The ability to trace products through the entire supply chain—whether from field to fork or source to consumer—is becoming a competitive weapon for some companies, especially if they can authenticate…
Thursday, August 12, 2010
Analyze This: Outcome Metrics vs. KPIs
Why are Web metrics important?
For B2B marketing professionals, understanding what’s going on with your Web properties is as important as building your content, engaging in lead nurturing, and social media participation. If you don’t know what content resonates with your prospects, how are yo…
Tuesday, August 3, 2010
The Science Behind Moving from Clutter to Clarity
Previous retailing philosophies included such gems as “stack it high and watch it fly” and “more choice is better.” However, some multi-national retailers have discovered that reducing store inventory can actually improve the customer experience and boost sales. Increasing sales by reducing…
Thursday, July 22, 2010
The Zero Latency Future is Now
Today’s advanced technology brings us virtual broadband autobahns that move data across the globe with speed and precision. In an attempt to capitalize on fast-moving data, some companies are using sophisticated applications and compute power to make decisions faster than competitors. However,…
Wednesday, June 9, 2010
5 Strategies for Surviving Contagion
In a tightly interdependent global economy, information is exchanged everyday between people, communication networks and computers. Sometimes the information flow is benign or favorable. However, when the flow consists of gossip, rumor, bad news or panic, there is a tendency for such information to…
Takeaways for Achieving Relevance in Direct Digital Marketing
What is relevance? The term is thrown around quite a bit in the marketing world. Marketers continually strive (and at times, struggle) to achieve it and even define it. Many marketing departments struggle with implementing a relevance-based approach and often encounter several barriers like out…
Wednesday, May 5, 2010
MarketingProfs B2B Forum: Proven Success Stories With Social Media in Overall Strategy
ROI is always interesting to hear various companies talk about: what they measure, how they measure, what is considered an actual return on investment. Marketers can put a target on their back when they discuss ROI and social measurement, and it’s easy to pick out when you don’t know what…
