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MarketingProfs Daily Fix Blog
Any CEO will tell you that running a company is a lot like running a sports team. You put together a strong team, give them the tools to become all-stars, and motivate them every step of the way to beat the competition.
But many businesses aren’t operating on an all-star budget; when a company …
Given the amount of content generated daily that focuses on marketing best practices (some of it to be found right here at MarketingProfs!), figuring out how to do most marketing things “the right way” shouldn’t be difficult.
For example, by now, everyone knows that if you are pursuing a content…
Marketers today are under increasing pressure to measure the impact of their marketing efforts.
In fact, thanks to the ubiquity of online marketing—where responses and actions of one form or another can be relatively easily tracked—along with the growing use of marketing automation systems, m…
Beth Kanter and KD Paine recently published a book, Measuring the Networked Nonprofit: Using Data to Change the World, in which they argue quite compellingly that nonprofits can greatly improve their effectiveness by following the example of many organizations in the for-profit world and adopting a…
As always, Google has been busy creating cloud-based tools in search of fresh revenue streams and adding market share. Some tools like Google Docs, Gmail, and Google Alerts are amazing, and some are not so amazing.
The newest tool is the Google Consumer Survey Tool, which extends the spirit of Ad…
The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?
Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…
Feel caught in a stampede of data? To help you get control of data and herd it in the right direction, we’re offering a free seminar called “Data Wrangling: Solving Marketing’s Biggest Chore.”
The 60-minute free seminar provides tips and ideas for learning how to identify what you want to do wit…
Does the following sound at all familiar?
As a long-time Web marketer, I know lots of important things about what really works on the Web. I have built up this knowledge over many years and through much trial and error. I don’t need to bother with detailed user testing or A/B split testing.
An…
You have likely heard something about “big data” and wondered what it is and if it has any impact on marketers and your world.
There are lots of ways people use (and misuse) the term, but for purposes of this column, let’s say that big data is marketing data that is multistructured (not li…
On this Free Friday, we’re inviting you to an online seminar about “Top Inbound Metrics for B2B Marketers.”
The free online seminar helps B2B marketers find out which top metrics they should track to make sure their inbound programs are working well.
Attendees also will learn about…
Whic…
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