Can you please raise your hand if you have read Katie Paine’s Measuring Public Relationships? Many of you have likely read it, especially if measurement is important to you and your business. Frankly, if it isn’t important to you and your business, you are likely on an island all by yourself.
Archive for the ‘Marketing Analytics and Modeling’ Category
Friday, May 31, 2013
Innovative online companies like Amazon, Walmart, and Harry & David are pioneering the Big Data movement by converting the customer information they’ve amassed into highly personalized experiences—online and off.
In effect, they’re turning Big Data into smart data and solving a number …Continue reading "Three Ways a Company Can Use Data to Act Like a Personal Shopper"
Thursday, May 23, 2013
Spend more than 20 minutes with a B2B marketer and you will inevitably end up speaking about metrics. Marketers are constantly looking to measure the impact of their craft and gain a better understanding of overall performance.
While we certainly should take the steps to measure marketing perform…Continue reading "Are You Tracking Metrics That Mean Nothing?"
Wednesday, May 15, 2013
Any CEO will tell you that running a company is a lot like running a sports team. You put together a strong team, give them the tools to become all-stars, and motivate them every step of the way to beat the competition.
But many businesses aren’t operating on an all-star budget; when a company …Continue reading "What Marketers Can Learn From Moneyball"
Friday, March 8, 2013
Given the amount of content generated daily that focuses on marketing best practices (some of it to be found right here at MarketingProfs!), figuring out how to do most marketing things “the right way” shouldn’t be difficult.
For example, by now, everyone knows that if you are pursuing a content…Continue reading "Why Aren’t Most Marketers Running Tests? (It’s Not That Hard)"
Friday, March 1, 2013
Marketers today are under increasing pressure to measure the impact of their marketing efforts.
In fact, thanks to the ubiquity of online marketing—where responses and actions of one form or another can be relatively easily tracked—along with the growing use of marketing automation systems, m…Continue reading "Take a Holistic Approach to Marketing Metrics"
Friday, December 21, 2012
Beth Kanter and KD Paine recently published a book, Measuring the Networked Nonprofit: Using Data to Change the World, in which they argue quite compellingly that nonprofits can greatly improve their effectiveness by following the example of many organizations in the for-profit world and adopting a…Continue reading "Three Lessons For-Profits Can Learn From Nonprofits"
Tuesday, October 16, 2012
As always, Google has been busy creating cloud-based tools in search of fresh revenue streams and adding market share. Some tools like Google Docs, Gmail, and Google Alerts are amazing, and some are not so amazing.
The newest tool is the Google Consumer Survey Tool, which extends the spirit of Ad…Continue reading "Marketing Experts Speak Up Against Google’s Consumer Survey Tool"
Wednesday, September 26, 2012
The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?
Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…Continue reading "Beyond Segmentation: Aim for Engagement Marketing"
Friday, September 21, 2012
Feel caught in a stampede of data? To help you get control of data and herd it in the right direction, we’re offering a free seminar called “Data Wrangling: Solving Marketing’s Biggest Chore.”
The 60-minute free seminar provides tips and ideas for learning how to identify what you want to do wit…Continue reading "Free Friday: Get Tips and Tricks for Wrangling Data"