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MarketingProfs Daily Fix Blog
A guest post by Irv Shapiro of Ifbyphone.
Admit it: Sometimes, you get knots in your stomach when you think about trying to attach measurable outcomes to all of your company’s multichannel marketing campaigns.
The (sort of) good news is that you’re not alone. Even veteran marketers are h…
A guest post by Nichole Kelly of Full Frontal ROI.
Measuring social media isn’t all that different from measuring your other marketing activities, but many of us are still looking for a silver bullet metric that will finally prove it is working.
This post will show you why it doesn’t have to b…
A guest post by Ifbyphone.
Do you know which of your marketing programs are working and which ones aren’t? If you are like most marketers, you continue to struggle with marketing measurement—despite the abundance of tools to help track success.
Part of the problem, as explained in the info…
A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly.
Just because everyone and their online peeps are talking about you that doesn’t necessarily mean that those…
In a world of plenty, algorithms may be our saving grace as they map, sort, reduce, recommend, and decide how airplanes fly, packages ship, and even who shows up first in online dating profiles. But in a world where algorithms increasingly determine what we see and don’t see, there’s danger of…
Think of Leonardo da Vinci and such images as “Mona Lisa” or “The Last Supper” probably come to mind. Labeled by scholars as the original Renaissance Man, Leonardo was known in his day as scientist, inventor, and artist. And while many historians believe that a mind like Leonardo’s comes…
Thanks to my eternally trustworthy pal Paul Gailey, I was made aware that one of my favorite analytics tools, Post Rank, has just announced it has been acquired by Google. And I don’t think it’s wise to underestimate how important this will be for the world of search and social media.
I suspect…
From politician salaries to calorie counts on restaurant items, “transparency” is a key buzzword in government and business circles. However, high interest in cloud computing, data warehousing “to go,” and other analogous concepts beg the question of whether customers really want to peer…
A guest post by Alexandre Sagala of Alsamarketing.
Your business probably spends a good deal of time and money on driving people to your website using different marketing channels. Now, having massive amounts of visitors every day is good—but if you can’t convert them into customers, then wha…
I just finished (as in a short while ago) virtually attending Stephanie Miller’s session, “Customer Connections: Using Social & Customer Data for Sure-Fire Email Relevancy,” at the Digital Marketing Forum.
Like my in-box, my mind is filled now with the fabulous tips that she shared about gath…
