OK, so I admit it. I now live in Arizona after relocating from Canada over five years ago. And yes, I am a legal immigrant. I have an ugly photo green card to prove it. I have done what many business owners do: keep my nose clean, pay my taxes, do good work, and grow my business. I developed an…
Archive for the ‘Marketer’ Category
Monday, May 3, 2010
How Can Your Organization Plan for Political Boycotts?
Continue reading "How Can Your Organization Plan for Political Boycotts?"
Wednesday, April 28, 2010
Best Place to Get an Email Budget in 2010: Steal It
Marketing budgets are up this year, according to Winterberry Group, but the email channel may not see the benefit. It will depend on the tenacity and integration of email marketing into both customer acquisition and retention innovations.
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Thursday, April 22, 2010
5 Insights Into Narrow Positioning
The impulse for marketing services firms to be everything to anyone has always been strong, but now it has become nearly irresistible, given the current economic circumstances. This has given clients the upper hand, driving down the price of generalist services and distracting many firms from…
Thursday, April 1, 2010
Half of Global Email Users Knowingly Click on Spam
With so many of us marketers doing all we can to avoid looking like spammers, it’s very disheartening to learn that some consumers willingly click on spam!
In fact, nearly half (43%) of email users in North America and Western Europe say they have knowingly opened or accessed spam, including clic…
Friday, March 26, 2010
Kodak CMO Jeff Hayzlett’s Advice: Ruffle Feathers.
In this episode of Marketing Obsessions, Kodak’s rockstar CMO Jeff Hayzlett explains his true roles as a CMO: ruffling feathers and creating tension. Tension is what it takes to make people see things differently.
Key takeaways:
A CMO’s job is to set the tone for everyone—exter…
Monday, March 22, 2010
An Email Marketing Upgrade for 2010: Are You In?
I’m calling a time out for general celebration among the email marketing people! You are invited!
The good news is that while many marketers still don’t use segmentation or keep their files particularly clean, marketers are planning to adopt more of these strategies, including advanced segmenta…
Wednesday, March 17, 2010
Social Media Lessons from 1-800-Flowers: Let Your Customers Guide the Way
1-800-FLOWERS.com President Chris McCann sits down with Kevin Lee of Marketing Obsessions to talk about social media, virtual gifts, and what business can learn from Second Life. It’s a brief (two minute!) video, and it’s worth the watch.
Takeaways:
Social media today is like the Internet in …
Friday, February 26, 2010
How To Minimize Marketing Mistakes
“Measure twice, cut once.”
A handy piece of carpentry (and life) advice passed to me by my grandfather – Joseph Williams. This, along with – “Plan for the worst, hope for the best” – have come in handy when building marketing programs.
In my experience, most mistakes and problems with marketin…
Wednesday, April 23, 2008
The Publisher’s Paradox: Why Traditional Advertising Models Are Dead
Against the backdrop of incessant reporting about record reductions in newspaper subscriptions and advertising revenue, I read a recent article that stated the Pittsburgh Tribune-Review is losing about $20 million per year.
This made me wonder about not only newspapers, but also all content publis…
Tuesday, July 10, 2007
What’s It Mean to Be a Marketer?
Hello, I’m Valeria Maltoni, and I’m a marketer. What exactly does that mean these days? That is aside from the obvious laundry list of tactics that are associated with the “marketing” brand. Yes, dear colleagues, let’s admit it — by and large, we’re still seen as order takers.
It’s also our faul…
