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MarketingProfs Daily Fix Blog
One of the reasons that I wanted to interview Steven Bushong, SVP Marketing Operations at the Disney ABC Television Group, for the Marketing Smarts podcast was that he has had such an interesting career path.
Graduating from the University of Michigan with a degree in industrial and systems engi…
In George Orwell’s classic novel Nineteen Eighty-Four, we were introduced to the concept that “Big Brother is watching you.” Sixty-three years after the novel’s publication, Big Brother is not the only one we have to worry about. It’s everyone. Your private life is forever over.
Here’s a quot…
If you’re a marketer who also is the leader of a small business, you’ll enjoy this interview with technology evangelist Ramon Ray. In addition to being an expert about using technology strategically to grow small businesses, Ramon is a journalist, event producer, speaker, and the author and editor…
What are you most grateful for in 2011? That’s the question I asked a bunch of friends, colleagues and one wubby (work hubby) last week.
They are the people I’ve been grateful for this past year. They enriched my life in some way. They made me laugh. Or maybe we talked or we worked together or we…
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the…
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
One of the most important roles of a marketing consultant is to suggest and facilitate change, so it is vitally important that clients feel a strong and almost organic sense of trust in that person.
Marketing consultant and fellow MarketingProfs Daily Fix blogger Elaine Fogel has elicited that ty…
What brings customers back to a brand, creates loyalty, and strengthens financial performance? Price incentives? Loyalty programs? Big investments to build brand awareness?
As much as creative marketing and promotions can help a product, service, or company stand out, it always comes down to a si…
Is junk-food marketing to kids fair? Should it be allowed? Is Ronald McDonald responsible for childhood obesity and its associated diseases?
Recently, more than 550 very credible health institutions and professionals challenged McDonald’s to stop marketing junk food to kids. Initiated by Corporat…
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