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MarketingProfs Daily Fix Blog
Looking outside of your immediate industry provides both insight and inspiration….
I recently attended IIT’s Strategy ‘06 conference. Big deal right? We all go to conferences. What’s different is that it’s not really a conference about marketing. The audience of Strategy ‘06 is mainly composed o…
Do you base success on measuring the volume of visitors and page impressions…?
Such measures may in fact reflect the failure–rather than the success–of your Web site.
I recently was looking to rent a recreation vehicle to drive down Route 66 in the United States this summer. A friend recommend…
The professional services firm Deloitte has released today the foresight study Eye to the Future…
…with the enigmatic subtitle: “How TMT advances could change the way we live in 2010.” TMT, it turns out, stands for “Technology, Media and Telecommunications.”
The report looks at how technology …
I know you are thinking another MySpace bashing post, but that’s not entirely true….
I don’t dislike MySpace, but I do think people need to put it in perspective and use it wisely for advertising. Take this article posted on the San Francisco Cronicle called, Candidates invade MySpace. Gubernato…
It’s the chicken-and-the-egg quandary. As marketers, we don’t have time for competitive intelligence because we’re focused on direct marketing campaigns, trade shows and…
…anything involving creating customer interactions. However, three months later when competing in a major deal, with mil…
Sony, Microsoft and most big game publishers continue to aim squarely at the traditional “gamer” demographic of boys 18-35 with games that involve shooting, driving, and a healthy dose of “T&A”….
Nintendo, on the other hand, seems to have avoided that kind of marketing myopia and has come out of…
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Isn’t micromarketing just marketi…
