All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to shave timelines, do “internal” research, and lose sight of the need for…
Archive for the ‘Market Research’ Category
Thursday, April 25, 2013
Five Reasons Why Market Research Matters (and Five Tips for Using It)
Continue reading "Five Reasons Why Market Research Matters (and Five Tips for Using It)"
Friday, February 15, 2013
What Is Marketing’s Unique Area of Expertise?
I was speaking with a friend the other day about a CEO she knows and she said, “He doesn’t believe that marketing is a science or a methodology. He thinks it’s just a ‘gut-feeling’ thing.”
That statement reminded me of a couple things that Adele Revella told me during this week’s episode of Marke…
Thursday, November 29, 2012
The Formula for Business Success
As I was preparing to interview EyeTrackShop’s Jeff Bander for this week’s episode of Marketing Smarts, I did what I usually do: I Googled him. And the first result was Jeff’s LinkedIn profile.
Now, when I interview folks on Marketing Smarts, although I have generally checked them out on LinkedIn…
Tuesday, June 26, 2012
Forget Google, Use Twitter Search Instead
I’m a huge Twitter fan. As much as I love The Google, I also really like—and use—Twitter’s built-in search functionality. Twitter in my world represents many great friends, conversation, learning, resources at my fingertips, daily laughs, content sharing, a robust content distribution…
Friday, April 20, 2012
Free Friday: 27 Must-Have Charts to Guide Your Marketing in 2012
To help you navigate through marketing in 2012, we’ve gathered our favorite fact-packed charts in one handy-dandy guide: “27 Must-Have Charts to Guide Your Marketing in 2012.”
The colorful, informative pages cover such topics as:
Social media and content marketing
Planning and budgeting
…
Monday, February 27, 2012
What Marketing Questions Are Worth Asking in Social Media Listening?
A guest post by David Rabjohns of MotiveQuest.
Imagine you are assigned to build a house. You are given a drawing of what the house should look like when you’re done. You have a giant pile of the tools, lumber, and other materials the professionals say you need. You may even have a small team o…
Tuesday, February 21, 2012
In Brand Development, One Size Does Not Fit All
A guest blog post by Ted Nelson of Mechanica.
It has been said that marketing is one of the few corporate disciplines that regularly confronts unsolicited opinions from every other department. This can make working on the marketing frontlines, actively bobbing and weaving through regular cycles o…
Wednesday, October 12, 2011
How to Research Your Idea (& See If It’s Any Good!)
A guest post by Chris Wise of Customer Rave.
There’s no secret that many new business ideas never get off the drawing board. The risks and initial investments are just too great for the majority of new business ventures. However, I will reveal a few secrets that most people don’t realize they…
Tuesday, September 13, 2011
How Do You Market to Pessimistic Consumers?
Citibank recently employed the services of Hart Research Associates to gauge consumers’ expectations for the U.S. economy. Citi’s Michelle Peluso summed up the findings this way: “These survey results bring into sharp relief the degree to which the confidence of even the most optimistic…
Tuesday, August 2, 2011
Invite Customers to a Never-Ending Talk at the Kitchen Table
A guest post by Andrew Reid of Vision Critical.
When market researchers want to find out what customers think, they do everything—except ask them directly. Face to face. Or even Facebook to Facebook.
For decades, market researchers have surveyed customers anonymously by using methods that …
