All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to shave timelines, do “internal” research, and lose sight of the need for…Continue reading "Five Reasons Why Market Research Matters (and Five Tips for Using It)"
Archive for the ‘Market Research’ Category
Thursday, April 25, 2013
Friday, February 15, 2013
I was speaking with a friend the other day about a CEO she knows and she said, “He doesn’t believe that marketing is a science or a methodology. He thinks it’s just a ‘gut-feeling’ thing.”
That statement reminded me of a couple things that Adele Revella told me during this week’s episode of Marke…Continue reading "What Is Marketing’s Unique Area of Expertise?"
Thursday, November 29, 2012
As I was preparing to interview EyeTrackShop’s Jeff Bander for this week’s episode of Marketing Smarts, I did what I usually do: I Googled him. And the first result was Jeff’s LinkedIn profile.
Now, when I interview folks on Marketing Smarts, although I have generally checked them out on LinkedIn…Continue reading "The Formula for Business Success"
Friday, April 20, 2012
To help you navigate through marketing in 2012, we’ve gathered our favorite fact-packed charts in one handy-dandy guide: “27 Must-Have Charts to Guide Your Marketing in 2012.”
The colorful, informative pages cover such topics as:
Social media and content marketing
Planning and budgeting
Tuesday, February 21, 2012
A guest blog post by Ted Nelson of Mechanica.
It has been said that marketing is one of the few corporate disciplines that regularly confronts unsolicited opinions from every other department. This can make working on the marketing frontlines, actively bobbing and weaving through regular cycles o…Continue reading "In Brand Development, One Size Does Not Fit All"
Wednesday, October 12, 2011
A guest post by Chris Wise of Customer Rave.
There’s no secret that many new business ideas never get off the drawing board. The risks and initial investments are just too great for the majority of new business ventures. However, I will reveal a few secrets that most people don’t realize they…Continue reading "How to Research Your Idea (& See If It’s Any Good!)"
Tuesday, September 13, 2011
Citibank recently employed the services of Hart Research Associates to gauge consumers’ expectations for the U.S. economy. Citi’s Michelle Peluso summed up the findings this way: “These survey results bring into sharp relief the degree to which the confidence of even the most optimistic…Continue reading "How Do You Market to Pessimistic Consumers?"
Tuesday, August 2, 2011
A guest post by Andrew Reid of Vision Critical.
When market researchers want to find out what customers think, they do everything—except ask them directly. Face to face. Or even Facebook to Facebook.
For decades, market researchers have surveyed customers anonymously by using methods that …Continue reading "Invite Customers to a Never-Ending Talk at the Kitchen Table"