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MarketingProfs Daily Fix Blog
A guest post by Chris Wise of Customer Rave.
There’s no secret that many new business ideas never get off the drawing board. The risks and initial investments are just too great for the majority of new business ventures. However, I will reveal a few secrets that most people don’t realize they…
Citibank recently employed the services of Hart Research Associates to gauge consumers’ expectations for the U.S. economy. Citi’s Michelle Peluso summed up the findings this way: “These survey results bring into sharp relief the degree to which the confidence of even the most optimistic…
A guest post by Andrew Reid of Vision Critical.
When market researchers want to find out what customers think, they do everything—except ask them directly. Face to face. Or even Facebook to Facebook.
For decades, market researchers have surveyed customers anonymously by using methods that …
A guest post by Tony Felice and Charles Wiedenhoft of Red Door Interactive.
The discussions at the recent SXSW focused primarily on how the digital landscape may take shape in the coming year. In this blog post, Red Door Interactive team members who attended SXSW summarize four key takeaways from…
Being an impassioned marketer is a good thing—except when it clouds your judgment about making marketing decisions. From time to time, we can get caught up into thinking that what we like or don’t like is best for the product. Most times, we need to heed the call of our customers.
This has …
We love to see upstarts win. Whether we’re rooting for our favorite team that finally makes it to the Super Bowl; watching a favorite underground band that has become known; or choosing an up-and-coming vendor over the industry standard, there’s something in us that pulls for the underdog.
Pr…
Attention, holiday merchants! Your customers are tweeting—LOUDLY! Twitter traffic increased 256% on Black Friday and 202% on Cyber Monday. According to this article, the Tealeaf company which monitors twitter traffic and trends, reports that 24% of twittering customers “cursed and complained 
Adweek recently published a short article about a study IBM commissioned Braun Research in Princeton to conduct. The findings: 72% of the 4,000 respondents were “more concerned with the quality of the food they’re buying than the price. Additionally, nine out of ten say that value as well as…
Google has always got something new up its sleeve. Visit its product page and you’ll find a slew of tools. Some you’ve heard of, others may be new to you. Google is adding stuff all the time.
There is a neat feature of Google search you may find helpful:Â the Wonder Wheel.
When you perfor…
Sometimes, even the largest consumer product companies struggle when their brands hit a snag.
Since 1999, Procter & Gamble has given its No. 1 beauty brand, Pantene, three major brand refreshes. Over the past two years, the company did it again—this time, with the help of 17Â doctors from …
