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MarketingProfs Daily Fix Blog
I’ll be honest; I didn’t either.
Thankfully, John Overridex at Geek-o-pedia did and was willing to share them with us!
As you can see, three of his four resolutions – to be more focused in social media efforts; to integrate social media with “other tools in the marketing arsenal;” and to rely …
I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Without getting into all of the math, responses from 290 of the nearly 600 B2B…
As marketers become more tech-savvy, the demands they place on corporate information technology (IT) departments often increase. Unable and reluctant to meet the demands of marketing, IT sometimes turns a deaf ear to change and budget requests causing marketers to go it alone. However, going it…
I’ve cajoled, poked and prodded. I’ve shouted from the hilltops. The silence was deafening….
Last year, I wrote an article for the MarketingProfs newsletter titled Who Comes First: Good to Great Marketing in which I argued that too often marketing professionals are focused on “the WHAT.” What…
