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MarketingProfs Daily Fix Blog
As long as I have been a marketer I have always focused on reusing content cross channel, and I am pretty sure you have, too. But as content marketing becomes a true discipline in its own right, it’s time to light gasoline on the notion of reuse. It’s time for the era of extreme reuse!
Wait…
Technology has profoundly changed the way companies deliver customer experiences. No longer will customers tolerate waiting endlessly on hold for someone to answer a question (or for anything, actually). For speed, for ease of access, for control—technology is playing an ever-increasing role in…
Your marketing and sales departments are no longer aligned with the way buyers make purchase decisions.Consider the following facts.
In 2011, one in four new purchases started with an Internet search.
42% of US households report they skip commercials when watching shows on their DVRs.
It is …
I met Mike Troiano, this week’s guest on Marketing Smarts, through my friend Rob about two years ago. (Rob is president at Holland-Mark, a marketing strategy firm where Mike is a principal.) I was set to have lunch with them, so I looked up Mike on the Web and discovered his blog, Scalable…
A guest post by Amanda Maksymiw of OpenView Labs.
Influencer marketing is all about marketing to those people or groups whom your prospects look to for information. It is not a new strategy. In fact, many B2B companies have been targeted influencers for some time.
Before the Internet change…
There appears to be a shift in social media circles lately. Maybe the death of social media personality Trey Pennington was the catalyst, or maybe people are just plain tired of keeping up. Whatever the cause, some social media bloggers and experts are beginning to question the quantity of our…
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…
Recently, this long-time hockey fan snagged four cushy club tickets to an upcoming Trenton Devils hockey game for about half price via Groupon. (The Trenton Devils are an EHCL hockey team owned and operated by the NHL’s New Jersey Devils. Think: AA team in baseball.) Curious about the marketing…
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