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MarketingProfs Daily Fix Blog
I was in a Barnes & Noble store recently and noticed a shelf area called “Trends in Business.” On it was one book after the other touting the virtues of social media for marketing purposes.
What concerned me was that most of the titles related directly to tools. At least six of them were abou…
Remember Mattel’s Rock ‘Em Sock ‘Em Robots? Today’s slugfest between store brands and national brands evokes memories of the classic toy that’s gotten hot again.
Store Brands Decisions recently published NYC’s Ipsos Marketing’s latest research in an article called “Consumers See L…
In this episode of Marketing Obsessions, Citysearch executive vice president of advertising Neil Salvage discusses the mistakes small-business owners make when it comes to online advertising.
The key problems Salvage identifies:
Small-business owners don’t decide what they want to happen,…
Being the first, the best, or the only one doing something (and in a way meaningful and relevant to your customers) is a strategy your company can use to stand out from your competition.
Something that is relevant to all your customers is how they compensate you for your products or services. Add…
There’s an interesting paradox I’ve noticed having to do with an analog vs. a digital existence. You may have the most entrancing physical location imaginable, and yet because you can’t be found online, you can’t connect with customers and thus don’t exist. Have you encountered it?
It has to do w…
In this episode of Marketing Obsessions with Kevin Lee, Danskin’s Laura Santos shares her insights on leveraging online and offline channels to turn your customers into a true community, based on Danskin’s experience with the Danskin Triathlon Series.
Key takeaways:
Start with a strong under…
Creating a Customer Culture Starts with Hiring. You’ve got to know your higher purpose in customers’ lives. You’ve got to know what you stand for. And you’ve got to know what type of environment you are creating.
If you know the answers to these issues, your ability to find someone …
Scientists have researched olfactory perception and discovered it’s quite common for people to associate memories and experiences with certain smells. However, it’s probably fair to say that most businesses haven’t given much thought as to what their showroom, waiting room or lobby smells…
How flexible are your product offerings to customer modification? Can your customers customize your products to make them their own?
In the book The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, author Robyn Waters writes about how we humans have the desire to fit…
You’ve checked a potential employee’s resume, verified that the referrals are legit, and even did a face-to-face interview. Now should you check out their social presence, too?
According to a recent survey from Cross-Tab Marketing Services (commissioned from Microsoft), recruiters and hiring ma…
