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MarketingProfs Daily Fix Blog
Businesses value few things more than happy customers. Pleased clients come back for more. They tell their family and friends about your business. They create new customer opportunities, and we can count on their repeat business for a long time. Who doesn’t want more of that?
To achieve that t…
A guest post by Paul Prisco of Dog Food Design.
Social media is becoming more visual. Take Pinterest and Instagram, for example. And on March 30, 2012, Facebook is becoming even more visually appealing by updating all pages to the new Timeline layout.
Thanks to this update, every business …
Though advertisers may easily figure out where to target Latinos in traditional media, they have difficulties targeting Latinos in digital media—more specifically, social media.
Some advertisers have the misconception that Latinos don’t participate in digital media to the degree that the gene…
MarketingProfs is kicking off its Smart Marketers Tour 2012 on March 28 in Seattle. And we’re inviting you to join us there for our very-first free in-person event.
We’re touring to celebrate smart marketers around the country and learn from these fine folks.
Our first stop is at the Seattle…
If you’re a marketer who also is the leader of a small business, you’ll enjoy this interview with technology evangelist Ramon Ray. In addition to being an expert about using technology strategically to grow small businesses, Ramon is a journalist, event producer, speaker, and the author and editor…
We blog, we tweet, we post. Our measurement systems tell us how many people read, click, and retweet. If we’re smart, we can tell how many people are seeing our messages and how many people are responding to them in some relevant way. We know how many people clicked through and downloaded…
A guest post by Kieran Flanagan of Salesforce.
Planning a social media campaign is a lot like planning a trip. You need to create a road map and stick with it to ensure an enjoyable journey.
And just like when mapping a vacation, you need to decide:
Where you are going—This is the object…
The CBS reality show “Undercover Boss” has captured the country’s attention. In every episode, the featured CEO of the week comes down from on high to anonymously work among his company’s frontline employees. In the trenches of the company, the CEO discovers the challenges that go along with doing…
All good things come in threes, according to the Swedish proverb. In complete agreement with that saying, we’ve brought together three mighty speakers for a free B2B Social Media Power Hour.
On this Free Friday, we’re inviting you to the B2B Social Media Power Hour on demand. Enjoy 60 minutes pa…
A guest post by Margie Clayman of Clayman Advertising.
I had an interesting conversation the other day about branding. During the course of the talk, one participant said something along the lines of: “Well, I think we are pretty much done with traditional marketing concepts. Times are changing…
