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MarketingProfs Daily Fix Blog
Much as I write and speak and champion the notion that every business needs to tell its story as a cornerstone of its marketing, I’m also not myopic in the view that great content alone is enough to drive your business forward.
Just as a pitcher does not a baseball team make, or one chapter does …
What’s coming next for television? How does the social media back channel work with the second screen? How does it all get measured?
In this Marketing Over Coffee episode, host John Wall and Mike Proulx, co-author of Social TV: How Marketers Can Reach and Engage Audiences by Connecting Televis…
A guest post by Dylan Mazeika of FreeLogoServices.
In this digital age, a successful business needs to provide outstanding service, offer intrinsic value to its clients, build customer relationships—and stand out from the crowd on myriad online platforms.
To set one’s company apart from the …
To help you navigate through marketing in 2012, we’ve gathered our favorite fact-packed charts in one handy-dandy guide: “27 Must-Have Charts to Guide Your Marketing in 2012.”
The colorful, informative pages cover such topics as:
Social media and content marketing
Planning and budgeting
…
A guest post by Pamela Springer of Manta.
A new Manta study shows more than half of small-business owners get their biggest boost in business from customer referrals, not from Facebook, LinkedIn, or even personal relationships.
In a survey of more than 1,000 small-business owners, 78% of them …
A guest post by Nemo Chu of Bloomfire.
“What do you look for when you hire a marketer?”
Recently, I presented that question to owners of companies ranging from half a dozen employees to over a hundred employees, and they all gave similar responses.
Companies want their marketers to have t…
A guest post by Jascha Kaykas-Wolff of Mindjet.
Too many businesses are ill-equipped to handle change. The problem is not the people in the organization—it’s the process.
Many organizations are too rigid and their approach is too focused on the long term to swiftly take advantage of market…
A guest post by Richard Warner of Interxion.
The European Union recently mandated a digital agenda, in which it strives to become the leader in the Internet space.
The agenda aims to offer high-speed broadband connection for all EU households by 2013 and a 50% subscription rate of more than 10…
A guest post by Michael Margolis of GetStoried.com.
Before every critical conference call, meeting, or video Skype, you’ve been googled by the other participants. Each time you’re considered for a position or contract, your digital presence has been scrutinized. What online searchers find will f…
A guest blog post by Andy Crestodina of Orbit Media Studios.
What makes a good web marketing article? This post provides ideas for crafting online articles and offers easy-to-implement tips on how to maximize their marketing impact.
Rather than just describing best practices for a web marke…
