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MarketingProfs Daily Fix Blog
Everybody’s talking about the need to have a mobile strategy lately, but it’s hard to find anyone telling you how to go mobile. What does it mean, and how do you add it to your current strategy? Who is it right for, and what should you expect from it?
2 Things to Keep in Mind
First, yo…
I’m a big fan of Ruth Steven’s writing, so I eagerly awaited the arrival of her new book, Maximizing Lead Generation: The Complete Guide for B2B Marketers. I wasn’t disappointed. The writing style is engaging, almost conversational, yet conveys a wealth of useable information.
What the reader ca…
September always seems to be a month of new starts, new learning and new challenges for me—and probably more so than the New Year. I tend to spend all summer preparing for it, too! This summer, I dove into a large pile of books, and I wanted to share them with you in hopes that you’ll find them…
A guest post by Kathy Rizzo of TeleNet Marketing Solutions.
Marketing and sales alignment—or in many cases, lack of alignment—seems to be an age-old challenge.One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 5…
In a world of plenty, algorithms may be our saving grace as they map, sort, reduce, recommend, and decide how airplanes fly, packages ship, and even who shows up first in online dating profiles. But in a world where algorithms increasingly determine what we see and don’t see, there’s danger of…
Whenever I find a cool item or get good service from someone, I usually blog or tweet about it. I enjoy sharing flotsam like that, and I can do it quickly and easily with Twitter, Posterous, or Facebook.
I had an unusual experience worth sharing a few weeks ago, but this was no mere flotsam—thi…
So you’re still not on Google+? Or maybe you’ve stuck your toe in the water but you want to make sure G+ is the real thing?
Better get busy! Google has already grown to 25 million-plus users in only a few weeks, and it could be opening the floodgates to brands soon. (Ford is already test-driving…
A guest post by Paul Prisco of Dog Food Design.
Consider the fact that by 2030 Baby Boomers will outnumber those less than 20 years of age. Not so youthful or sexy for the future of America? Right now, there are almost 80 million baby boomers (and growing) with a huge capacity to drive consumer …
With more than 100 million users, LinkedIn is not just a social network that’s here to stay (MySpace, we hardly knew ye!), but it’s also the network getting the most attention from B2B marketers due to its “professional” status.
Marketers (B2B marketers in particular) can take advantage of Linked…
Want to grow a large and active email file? Get your subscribers to talk it up. Just as in any other marketing, word of mouth promotion for your email program can be a very effective strategy.
This is the best argument I’ve seen for the value of social media sharing. Having prospects and custome…
