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MarketingProfs Daily Fix Blog
A guest post by Ann Ehnert.
Pay-per-click (PPC) campaigns in Google provide great opportunities for businesses to appear in search results for targeted keywords and to direct visitors to landing pages. But the optimization fun doesn’t (and shouldn’t) stop there.
After your team optimizes a…
Four years ago, my husband and I moved from a big city in northern California to a tiny town in central Arizona. I went through a tough adjustment period. I missed my family, friends, and my familiar routine. But more than anything, I missed Trader Joe’s.
But last month, everything changed. A …
Imagine doing business with Iron Man*, Captain America, Thor, or the Hulk. What business lessons would they share?
Inspired by the recent premiere of The Avengers movie, I drew a downloadable infodoodle of powerful business lessons from four classic Marvel superheroes.
Here are the busine…
How many times have you visited a website and ended up sorely disappointed? Or worse, annoyed as all get out? For me, the answer is an easy one: a lot!
So, I put together a list of the 12 things that annoy me the most about websites. Maybe you’ll agree; maybe you won’t.
Let’s see…
1…
Paul Castain is a former sales director for the famed training company, Dale Carnegie & Associates. Like many successful sales professionals, he spent years grooming relationships with his personal network. So, when he went solo, he started with 15 corporate clients. Now, he has relationships…
A guest blog post by Laura Clarke.
Company branding that is not 100% consistent could be losing you money. However, it’s something that could easily be put right with the help of brand-management software.
Here are a few tips to prevent the worst mistakes that attribute to the loss of brand id…
With all the buzz about social media, it’s easy to forget the tried and true advertising tactics like radio advertising. But radio can be a very cost-effective and action-inducing method of connecting to new customers and re-connecting to those who already love your company.
Of course, there ar…
It’s been more than five years since I wrote this piece on MarketingProfs referring to Charlene Li’s original post that introduced us to new ways to track social media metrics.
Here we are, almost halfway through 2012, and after a review of some of the leading social media “management,” “monitori…
Ten years ago, businesses held all the power. They controlled information and leaked it as needed; salespeople managed the process. Now, however, the power has shifted to the buyer.
Buyers have access to more information from more sources than ever. They ask questions, get answers, read revie…
Pinterest, Tumblr, now Facebook Timeline… Due to the popularity of visually appealing platforms, businesses need to heed the growing demand for visual content.
To help you brainstorm ideas for adding visual content to your marketing mix, I drew up a few infodoodles, then I put them in a slide s…
