The content universe is wider and broader than many folks imagine. Find out how to expand your content marketing by attending our free Digital Marketing World: Content Marketing virtual conference on March 9, 2012.
…
Archive for the ‘Headline’ Category
Thursday, February 9, 2012
How to Find ROI in the Multichannel Marketing Haystack
A guest post by Irv Shapiro of Ifbyphone.
Admit it: Sometimes, you get knots in your stomach when you think about trying to attach measurable outcomes to all of your company’s multichannel marketing campaigns.
The (sort of) good news is that you’re not alone. Even veteran marketers are h…
Continue reading "How to Find ROI in the Multichannel Marketing Haystack"Tuesday, February 7, 2012
The Questions I Would Ask If I Were Marketing Your Business
Advice from Internet marketing pundits is becoming like rock and roll was to a previous generation—it sounds like just a bunch of noise. Every blog-as-media-outlet, thought-leader platform, and social technology company’s website screams top 10 ways to do this and how-to posts to do that.
And m…
Continue reading "The Questions I Would Ask If I Were Marketing Your Business"Monday, February 6, 2012
How to Deliver Your Sales Pitch, So Folks Listen
A guest post by Sarika Periwal of karmaCRM.
Talking is the best tool of a salesperson. The only way that you have face to face of convincing a person to buy a specific product or service is by convincing them that they need it. This includes highlighting the benefits that the product brings to th…
Continue reading "How to Deliver Your Sales Pitch, So Folks Listen"Friday, February 3, 2012
7 Reasons You Need to Love Lead Management
A guest post by Sarah Goliger of HubSpot.
When it comes to converting your leads into sales, lead management is a crucial and powerful tool. Most of your leads will not be ready to engage with a salesperson after their first conversion, but are potentially qualified and require further nurturing …
Continue reading "7 Reasons You Need to Love Lead Management"Wednesday, February 1, 2012
Marketing Smarts Podcast: Making the Most of the Mobile Moment
“Mobile is a behavior. It’s not a technology.” That’s what Tim Hayden, CMO of 44Doors, told me when we were discussing the “mobile moment”—that instant in which a customer or potential customer encounters your company on a mobile device—and why so many companies seem resistant to making the…
Continue reading "Marketing Smarts Podcast: Making the Most of the Mobile Moment"Monday, January 30, 2012
Lights, Camera, Meeting: Web-cam Tips for Your Next Video Conference
A guest post by Sean O’Brien of PGi.
Companies are incorporating video meetings into their business routines to communicate with distant business partners, grow and nurture customer relationships, and keep teleworkers in the loop. However, unlike other technologies that most professionals are com…
Continue reading "Lights, Camera, Meeting: Web-cam Tips for Your Next Video Conference"