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MarketingProfs Daily Fix Blog
Many grocery stores offer consumers reusable shopping bags these days at .99 a pop, on average, and some retailers have even given them away to do their part to cut down on plastic bag waste.
Allen Hershkowitz, a senior scientist at the Natural Resources Defense Council, estimates using just one …
I was sitting in church last week, fighting distraction because there was a brand in my face.
Specifically, in was North Face—their logo emblazoned on four jackets, all within 3 rows of me and all in my line of sight. I even sneaked out my iPhone and tried to capture a picture of these four ver…
I have been showing this picture around the office today. There were lots of nods and a few laughs …
but mostly there was a sense of resignation, or identification. (See the original here.)
“Ahh … that’s like working in my old job,” said one. “Did that come from the IT team?” asked another…….
In marketing circles, we focus on brand-building by effectively reaching customers, and getting their endorsement….
The business intelligentsia has been preaching about the need to connect with customers on both intellectual and emotional levels. Most of us would readily agree with that. But as …
Lots of us here are proponents of the “new” marketing order, the conversational marketing, the social-media marketing, the subversive marketing….
But now and again some traditional advertising will knock your socks off, and I’m talking about here a Nike poster campaign that is being run in Engla…
Business Week’s inaugural issue of “Inside Innovation,” a quarterly magazine within the magazine, just launched on June 19th. The new magazine’s lead story heralds “Innovation Champions”…
…citing “the new breed of managers and their radical cultures of creativity.” This all brings one of my fa…
What kind of first impression does your blog make? And do design + usability matter…?
I’m going to answer the question I just posed. Yes. Design and usability matter.
Why am I so confident about this answer? Because in addition to common sense, communications design has been my world for close…
Just skimmed the brochure from one of the most prestigious conferences I know of: “Leaders in London”…
…which bills itself as “The International Leadership Summit.” The conference will take place in London, November 29-30, 2006.
What caught my eye as the principal of a design consultancy was t…
Looking outside of your immediate industry provides both insight and inspiration….
I recently attended IIT’s Strategy ‘06 conference. Big deal right? We all go to conferences. What’s different is that it’s not really a conference about marketing. The audience of Strategy ‘06 is mainly composed o…
So this is a little on the slow side for reporting a major story…
…but if you are coming here you are probably not looking for recent news, but comments with a little attitude; plus, maybe a little insight from someone that has bought a ton of media. As reported by every major news site (some …
