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MarketingProfs Daily Fix Blog
A guest post by Scott Paley of Abstract Edge.
“For the new cyber-site, each department should be able to control its own area.” “My daughter hates the blue we use in the header now. She thinks it should ‘pop’ more. Can you do that?” “The new site needs to have the Tweeters and MyB…
A guest post by Aman Basanti of Age of Marketing.
In the hit sci-fi thriller “Inception,” business mogul Saito wants to plant an idea in his rival’s mind. He wants him to sell off his freshly inherited business empire. So he brings in a team of master dream thieves led by Don Cobb (Leonardo DiC…
We thought brand managers and package designers were the only ones who believed in the power of packaging! Not so. It’s truly inspiring to see consumers jazzed about well-thought, well-executed structural packaging.
You’ll see what I mean when you check out the YouTube pizza box concept that …
This emerging trend shouldn’t be a surprise. Given the growth and strength of store brands, sharp retailers are anticipating customer demand and shelving new products manufactured to their own specs.
Now, it seems they’re logically progressing to the next phase: packaging. As a core marketin…
In the Digital Marketing Forum’s breakfast keynote address today, vice president of Marketing for Threadless, Cam Balzer, shares how people’s geek love for Threadless is the lifeblood of his company … and how knowing how to tap the passion for one’s product is vital for every marketer.
“Marketi…
While browsing a website this week, I clicked a link that seemed interesting. However, the site had changed file structure since the link was created, and the page was no longer valid. So, up popped their “Page Not Found (404 Error)” page.
Now, not only was I disappointed that I couldn’t see what…
Natural packaging for natural juice. Makes sense, doesn’t it? California-based Odwalla recently announced the repackaging of its single-serve juice drinks in PlantBottle™ high-density, 96% plant-based polyethylene.
PlantBottle technology is still fairly new, and Coca-Cola took the early lead …
Have you ever gone to a specific aisle in a store looking for a product but not sure which brand to purchase? Then, confronted with too many similar choices, you walked away overwhelmed and empty-handed? I’m sure we all have.
Here’s the thing: There will always be a plethora of products with …
School’s starting again and so is the battle. Parents and schools are trying to push healthier snack choices for their kids as alternatives to the sugary, salty options they prefer. It’s a losing proposition … unless marketers can find ways to make healthy hip.
Enter in Bolthouse Farms and …
Duane Reade is a uniquely New York retailer. With almost 250 stores across New York city and state, this drugstore chain has evolved as consumers have. No longer just a pharmacy, Duane Reade has methodically repositioned itself as a store with a pharmacy.
By adjusting its product assortments to …
