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MarketingProfs Daily Fix Blog
I am usually giving the “your logo is not your brand” speech and talking about trust and promises. I remind everyone that your brand isn’t how you look; it’s how you behave. All true. But this time, I do want to focus on how you look.
I’m always a little surprised when I stumble upon …
A guest post by Sherry Orel of Brand Connections.
QR codes were starting to get a bad rap because marketers were using them so mindlessly. Now, we are finally beginning to see some good examples of how the codes can help further a brand story.
The change in useless to useful action codes has b…
Do you like the name of your business or brand? Enough to get a tattoo of it? No? Then maybe you need to check out our new free guide to brainstorming a new name for your product or business, and crafting just the right tagline.
Choosing the perfect name for your brand or business isn’t easy, but…
You have an awesome whitepaper, which is sure to attract—with the force of Earth’s gravitational pull—myriad readers. After hours of deliberation, with what seemed like 200 collaborators, you determined the audience and subject line for the email. The launch of your email campaign is upon you,…
How many times have you visited a website and ended up sorely disappointed? Or worse, annoyed as all get out? For me, the answer is an easy one: a lot!
So, I put together a list of the 12 things that annoy me the most about websites. Maybe you’ll agree; maybe you won’t.
Let’s see…
1…
A guest blog post by Laura Clarke.
Company branding that is not 100% consistent could be losing you money. However, it’s something that could easily be put right with the help of brand-management software.
Here are a few tips to prevent the worst mistakes that attribute to the loss of brand id…
For some Silicon Valley companies, the mantra is: “Slap code together, design a quick user interface, and get it to market.” And above all, as Mark Zuckerberg would remind us, “Keep shipping.”
That kind of talk probably gives Instagram founder Kevin Systrom heartburn. That’s because Sy…
A guest post by Scott Paley of Abstract Edge.
“For the new cyber-site, each department should be able to control its own area.” “My daughter hates the blue we use in the header now. She thinks it should ‘pop’ more. Can you do that?” “The new site needs to have the Tweeters and MyB…
A guest post by Aman Basanti of Age of Marketing.
In the hit sci-fi thriller “Inception,” business mogul Saito wants to plant an idea in his rival’s mind. He wants him to sell off his freshly inherited business empire. So he brings in a team of master dream thieves led by Don Cobb (Leonardo DiC…
We thought brand managers and package designers were the only ones who believed in the power of packaging! Not so. It’s truly inspiring to see consumers jazzed about well-thought, well-executed structural packaging.
You’ll see what I mean when you check out the YouTube pizza box concept that …
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