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MarketingProfs Daily Fix Blog
Determining how much you can afford to invest in your international expansion efforts can be a tricky proposition….
Many people ask me: “Will it be based on ten percent of my domestic business profits or on a pay-as-I-can-afford process?” That’s an excellent question. And my answer is: It depend…
Martha Stewart is one of the nation’s strongest personal brands, but that is about to change….
No, her brand value is not being reduced in the US. Instead, Martha is moving out …. internationally. And it has been long awaited. Oprah is global. Branson is global. Madonna is global. It’s long …
The number one carbonated beverage company in the world has finally lost touch with reality….
Their new global slogan — ‘The Coke Side of Life’ — seems to have been created haphazardly due to Pepsi gaining ground on marketshare.
After being exposed to a half-dozen of these spots the last few m…
When it comes to exporting, you cannot be all things to all customers….
Decide on something. Then stick with it. But how do select a product for export?
What gives you the most pleasure as a businessperson? Is it creating satisfaction by meeting consumer demands? Is it the challenge of spott…
Why spend $80,000 and take two years off to become senior management material? So asks BusinessWeek in a write-up on our pal Seth Godin, P&G brand manager Josh Kaufman, and other proponents of the self-education movement called the Personal MBA….
Inspired by Seth (seriously, who isn’t?), Kaufman…
