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MarketingProfs Daily Fix Blog
Pity the large brand, at least when it comes to social media—because social efforts can be a tricky thing.
At the enterprise level, consistent engagement on social platforms is often considered too unwieldy, social participation is thought to be too hard to govern, and don’t even get me started…
Entranced by statistics and fascinated by facts, your inner analyst is ready to jump into the ring and get a grip on data. To unleash your inner data analyst, attend our free MarketingProfs seminar.
On Tuesday, June 12, at 1 p.m. Eastern time (10 a.m. Pacific time), Jim Sterne will discuss how v…
A guest blog post by Laura Clarke.
Company branding that is not 100% consistent could be losing you money. However, it’s something that could easily be put right with the help of brand-management software.
Here are a few tips to prevent the worst mistakes that attribute to the loss of brand id…
A guest post by Richard Warner of Interxion.
The European Union recently mandated a digital agenda, in which it strives to become the leader in the Internet space.
The agenda aims to offer high-speed broadband connection for all EU households by 2013 and a 50% subscription rate of more than 10…
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
A guest post by Aman Basanti of Age of Marketing.
In the hit sci-fi thriller “Inception,” business mogul Saito wants to plant an idea in his rival’s mind. He wants him to sell off his freshly inherited business empire. So he brings in a team of master dream thieves led by Don Cobb (Leonardo DiC…
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
In 2001, I became director of marketing for an enterprise software company. My first day was the annual sales kick-off, where I was ready to go and excited to meet my sales counterparts.
In an early effort to begin aligning with sales, I decided to eat lunch with the Western Region sales team…
Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…
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