On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Archive for the ‘Global Marketing’ Category
Tuesday, November 8, 2011
5 Ways B2B Marketers Can Think (and Act) Different
Continue reading "5 Ways B2B Marketers Can Think (and Act) Different"
Wednesday, July 6, 2011
Do You Have a Branding Problem Like Al-Qaeda?
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
Wednesday, June 29, 2011
The Dream Thief, the Economist & the Art of Planting Ideas
A guest post by Aman Basanti of Age of Marketing.
In the hit sci-fi thriller “Inception,” business mogul Saito wants to plant an idea in his rival’s mind. He wants him to sell off his freshly inherited business empire. So he brings in a team of master dream thieves led by Don Cobb (Leonardo DiC…
Wednesday, June 8, 2011
5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
Friday, May 6, 2011
3 Ways to Ditch the “And” in “Sales and Marketing”
In 2001, I became director of marketing for an enterprise software company. My first day was the annual sales kick-off, where I was ready to go and excited to meet my sales counterparts.
In an early effort to begin aligning with sales, I decided to eat lunch with the Western Region sales team…
Wednesday, March 23, 2011
If Marketing Automation Could Talk: An Interview
Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…
Friday, March 11, 2011
Is the Web a Zero-sum Game?
That was the question I considered while listening to HubSpot’s Brian Halligan discuss the Round D funding the company had just received from Sequoia Partners, Google Ventures, and Salesforce.com, among others.
Of course, the question didn’t pop into my head out of the blue. It was sparked by a …
Friday, February 25, 2011
Proof of Life: 4 Reasons Why B2B Marketing Lives On
In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete. Following the speech, he participated in an interview with B2B Online. In it, he not only claimed that B2B marketing is obsolete, but that it “very well may be dead.” The reasons for his…
Wednesday, February 2, 2011
4 Tips for Adapting to the Fire Swamp of B2B Marketing
There’s a scene in the film “The Princess Bride” (one of my all-time favorite movies) where the hero and heroine, Wesley and Buttercup, flee their pursuers and face the decision to enter the perilous Fire Swamp, a legendary forest filled with all kinds of danger. Buttercup says, “That’s the…
Wednesday, January 19, 2011
6 Reasons Why Right-Brainers Will Rule the Future
I recently had the opportunity to interview Daniel H. Pink for MarketingProfs readers. Best-selling author of A Whole New Mind: Why Right-Brainers Will Rule the Future and Drive: The Surprising Truth About What Motivates Us, Daniel was a keynote speaker at the recent PPAI Expo in Las Vegas. The…
