Welcome to the first week of 2012! The gyms are overflowing, the produce section is sold out, and New Year’s resolution season is in full swing. Because resolutions aren’t limited to diet/fitness goals we will never maintain, I asked around the MarketingProfs virtual office to see what my coworkers’…
Archive for the ‘General Management’ Category
Tuesday, January 3, 2012
New Year’s Resolutions: What We Want to Do in 2012
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Wednesday, December 21, 2011
Marketing Smarts Podcast: Have You Killed an Innovation Today?
A few years back, I was attending a conference, and it seemed like every time I turned around, I heard someone touting the benefits of—and dire need for—innovation. “We’ve entered the age of the ‘innovation economy,’” it was said. “Today, innovation is the key to differentiation,” we were told.
…
Tuesday, December 20, 2011
5 Tips to Prove Social Media Matters
A guest post by Nichole Kelly of Full Frontal ROI.
Measuring social media isn’t all that different from measuring your other marketing activities, but many of us are still looking for a silver bullet metric that will finally prove it is working.
This post will show you why it doesn’t have to b…
Monday, December 19, 2011
Marketing as an Ecosystem (Not a Funnel) [Infographic]
I love the word “ecosystem” when it refers to attracting and nurturing new customers via content, search, and social media—because it nicely conjures up the kind of balanced approach required to do it well. It also dramatizes how this approach is not a funnel, but rather, a circle.
You can have…
Thursday, December 1, 2011
Six Steps to a Nonprofit Website That Works
A guest post by Scott Paley of Abstract Edge.
“For the new cyber-site, each department should be able to control its own area.” “My daughter hates the blue we use in the header now. She thinks it should ‘pop’ more. Can you do that?” “The new site needs to have the Tweeters and MyB…
Wednesday, November 16, 2011
It’s All About Your Customers: 5 Questions with Michael Brenner of SAP
The greatest benefit of effective B2B social media marketing is the tremendous potential you have to develop meaningful relationships with your prospects. And no one understands this more than Michael Brenner, senior director of Global Marketing at SAP. So, I invited Michael to be our featured guest…
Friday, November 11, 2011
How Marketers Are Measuring ROI [Infographic]
A guest post by Ifbyphone.
Do you know which of your marketing programs are working and which ones aren’t? If you are like most marketers, you continue to struggle with marketing measurement—despite the abundance of tools to help track success.
Part of the problem, as explained in the info…
Tuesday, November 8, 2011
5 Ways B2B Marketers Can Think (and Act) Different
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Wednesday, October 12, 2011
Marketing Smarts Podcast: Hubspot’s Mike Volpe on Marketing and Sales
“You guys are a bunch of clowns who just do arts and crafts all day!”
Is that what your sales team says about the folks in marketing? Do you harbor your own negative thoughts about your counterparts in sales? Ever wonder how you might get these two hearts to beat as one?
For insight on how one…
Friday, October 7, 2011
Beware of the Online Scammer: 5 Tips for Showing You’re Not One
A guest post by Andrew Parker of IntaForensics.
Scammers on Facebook have taken full (heartless and sickening advantage) of Steve Jobs’s death. A “R.I.P. Steve Jobs” page appeared online that made the claim that 50 free iPads were being made available as a tribute to Apple’s great co-founder. …
