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MarketingProfs Daily Fix Blog
Recently, with what I thought was reasonable clarity, I made a decision to attend an event….
This week, after having attended the event, I realized that it actually “cost” me more — not in money, but in the expenditure of personal energy — to attend than I had originally thought it would. I re…
The brouhaha over Dell’s terrible customer service is playing out not just in the blogosphere, but also on Wall Street, where Dell stock has plunged….
The Wall Street Journal reports: “Dell Inc. [the world's largest computer maker] said it expects revenue and earnings in the second quarter to c…
Just read an interesting article in Strategy + Business magazine. Rethinking the Value of Talent by the Chairman and CEO of Manpower, Inc. (and a former senior VP of Strategy of the same company) makes some interesting points….
(You’ll need to sign up, but it’s free and well worth your time.)
Th…
Two of the most important words in the marketing world are Content and Contact. The best lead generation is done by providing tons of great content – …. the best lead conversion is done by providing the right kind of contact…
Put content and contact together and you not only have a powerful b…
There’s a lot of conversation going on about whether bloggers should cut Dell some slack now that they’ve finally started a (lame) blog. Frankly, no….
Like Ford, whose social media debut, Ford Bold Moves, is pretty flaccid, Dell is wimping out on really joining the conversation. They both needed…
She was pleasant, smiling, knowledgeable and about to let her company’s brand die….
I was standing in the lobby of my bank (when was the last time you were actually in a bank lobby?) and she was my teller. I was asking for a little consideration. I felt compelled to give her a bit of personal hi…
So Amanda is leaving Rocketboom–by now that’s old news. And rather than get into the drama behind it, I’d like to call some attention to what I think is a bigger issue…
…Retaining your talent. Jason Calacanis serves up some compelling food for thought here:”Amanda has printed her b…
All management recruiters are in the business of trying to help companies get their arms around what Peter Drucker believed was the final frontier in competitive advantage: Attracting, hiring and growing great people….
So much has been written on the subject — yet so many companies get it wrong…
I have always been fascinated by the impact of viral networks on social events and marketing word of mouth….
One of my favorite books is the Tipping Point by Malcom Gladwell, which studies epidemics and applies the learning to explain such social phenomenon as the crime drop in NYC or Sesame Str…
Ok, it is the 4th of July in America so why shouldn’t I participate in a little celebration. (Don’t worry, I’ll keep this short.) We’ve been TiVoing The Revolution on The History Channel and really enjoying watching it. One of the episodes featured the military campaign of 1776….
It got me a lit…
