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MarketingProfs Daily Fix Blog
Spend more than 20 minutes with a B2B marketer and you will inevitably end up speaking about metrics. Marketers are constantly looking to measure the impact of their craft and gain a better understanding of overall performance.
While we certainly should take the steps to measure marketing perform…
With 98% of recruiters using social media in 2012 and the greatest opportunity for the staffing industry in 2013 being “access to passive candidates via social media,” the potential payoff for taking advantage of LinkedIn, Facebook, and Twitter for recruiting has never been stronger.
My compa…
Discount retailers, such as Target, Macy’s, and J.C. Penney, have tried various pricing strategies over the years to lure customers to buy more of their products. The primary tool in the competitive arsenal is to offer the best value because they know that customers are motivated to seek out price…
Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show.
Ice cream scoops are thrown from one worker to another and caught in cups balanced on their chins… while standing on one foot… hopping. You’ll see ice cream slingers sliding across the counte…
There are three things that every marketer needs to be successful: creativity, resources, and freedom. Creativity brings the ideas to the table, the resources put them into play, and the freedom gives them the ability to try new things. Trial and error is the key here, but the problem is that it can…
Let me tell you about one of the most amusing parts of my job. At the types of trade shows, user conferences, and marketing technology industry events I attend, the prevalent demographics are usually pretty similar: men and women in their 40s, 50s, and sometimes even 60s (almost all white and…
There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.
Marketing agencies are being held more and more accou…
When women’s ears perk up, as they did following the publication of Sheryl Sandberg’s book, Lean In, my company pays attention. For the last 25 years, our marketing research consulting firm has been studying women. This spring, we decided to apply our research to the polarizing reaction to…
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
As a marketing manager for PRO membership, I work hard to create a sense of community among MarketingProfs PRO members. With them in mind, I thought I’d share some traits about what differentiates an online community from a run-of-the-mill website.
1. An online community makes users feel like t…
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