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MarketingProfs Daily Fix Blog
A guest post by Irv Shapiro of Ifbyphone.
Admit it: Sometimes, you get knots in your stomach when you think about trying to attach measurable outcomes to all of your company’s multichannel marketing campaigns.
The (sort of) good news is that you’re not alone. Even veteran marketers are h…
Advice from Internet marketing pundits is becoming like rock and roll was to a previous generation—it sounds like just a bunch of noise. Every blog-as-media-outlet, thought-leader platform, and social technology company’s website screams top 10 ways to do this and how-to posts to do that.
And m…
A guest post by Sean O’Brien of PGi.
Companies are incorporating video meetings into their business routines to communicate with distant business partners, grow and nurture customer relationships, and keep teleworkers in the loop. However, unlike other technologies that most professionals are com…
On this Free Friday, we’re inviting you to the Digital Marketing World: Smarter Marketer FREE virtual conference on Feb. 10.
This free virtual conference is extra-special because it’s both hosted by MarketingProfs and features MarketingProfs folks for its three info-packed sessions.
At 11 a….
A guest blog post by Lorianna Sprague of Web Talent Marketing.
Are Google’s Search changes unfairly putting Google+ content above other social media sites?
In October 2009, following the partnership of Bing and Twitter, Google announced a similar partnership whereby Google would include tweets…
A guest post by Dan Mckee of Sparkplug Digital.
When is the last time you had a crash course in online marketing and took a hard look at the pillars your marketing strategy is resting on?
From time to time, it’s helpful to brush up on the fundamentals. Even the most diligent marketing pra…
A guest post by Lauren Carlson of Software Advice (with video of the Daily Fix’s own Carlos Hidalgo)
One of the best perks of living and working in a city like Austin, Texas, is the talent that rolls through regularly. Recently, we got a visit from Carlos Hidalgo, CEO of Annuitas Group and execut…
Welcome to the first week of 2012! The gyms are overflowing, the produce section is sold out, and New Year’s resolution season is in full swing. Because resolutions aren’t limited to diet/fitness goals we will never maintain, I asked around the MarketingProfs virtual office to see what my coworkers’…
A few years back, I was attending a conference, and it seemed like every time I turned around, I heard someone touting the benefits of—and dire need for—innovation. “We’ve entered the age of the ‘innovation economy,’” it was said. “Today, innovation is the key to differentiation,” we were told.
…
A guest post by Nichole Kelly of Full Frontal ROI.
Measuring social media isn’t all that different from measuring your other marketing activities, but many of us are still looking for a silver bullet metric that will finally prove it is working.
This post will show you why it doesn’t have to b…
