The best, most productive, brainstorming session has three key things going for it:
(a) the right people, in
(b) the right place, using
(c) the right process.
Letter (a) “the right people” is the most important. And “the right people” is about two things…
(1) The right participants and
(2) the rig…
Archive for the ‘FeaturedPosts’ Category
Friday, July 31, 2009
The Best Brainstorming:?Nine Ways To Be A Great Participant
Thursday, July 30, 2009
Forget Audience Segmentation – Segment by Conversation!
Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. It was revolutionary at the time because as most who marketers were beginning to experiment with Social Media fell into the trap of implementing the latest “shiny object” which…
Monday, June 1, 2009
Coca-Cola’s New PlantBottle?
As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they’re coming at a faster clip these days. I recently blogged about SunChips new biodegradable bag. Now, on the heels of the recent…
Coca-Cola’s New PlantBottle?
As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they’re coming at a faster clip these days. I recently blogged about SunChips new biodegradable bag. Now, on the heels of the recent…
Friday, April 17, 2009
Tuesday, December 30, 2008
Brain Boosters ? Accepted in the Workplace?
Cognitive enhancement drugs such as Ritalin are routinely used in an “off label” manner by students, doctors and other professionals to increase memory and concentration. And while the use of any medication?especially for off label purposes should be strongly cautioned?some experts are now saying…
