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MarketingProfs Daily Fix Blog
According to Bob Knorpp, president, Cool Beans Group, “the essential rule about writing a company’s website content is this: It’s not about the past, it’s about the future.” Have you thought about your website from that perspective?
We recently had a discussion with Bob to ask him a few quest…
In a recent Advertising Age article, Mike Swenson says that cause marketing is becoming a mature marketing option. Even when marketing budgets were tighter in 2009, we saw even more cause marketing partnerships launch. So, where is it heading in 2010 and what should you know?
Swenson predicts:
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In a quest to grow revenues, marketers are often charged with discovering and branching into new markets. And while the “green economy” sure looks promising, Western companies are discovering that state and privately owned Chinese enterprises are establishing strong footholds. In a race to develop…
An executive in a technology/marketing company recently asked me to review some copy for new marketing pieces that are supposed to explain the company’s offerings to prospective customers.
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Lately, it seems much of my attention has been turned toward restaurants and their use of social media for marketing. Just the other day, my friend Mary McKnight and I were discussing the matter and both agreed restaurants, bars and such other consumer-centric local businesses are obvious choices…
Charged with finding new markets for growth, many Western marketers are eyeing China’s rising middle class and terrific GDP numbers. And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and…
Charged with finding new markets for growth, many Western marketers are eyeing China’s rising middle class and terrific GDP numbers. And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and…
Last week I was attending the Blog World Expo where Rob Key, CEO of Converseon, shared an example of how General Motors launched a contest for audience-created videos of their Chevy Tahoe. Then I read the same example in “Content Nation” by John Blossom. It’s an older (2006), but good example of…
The best, most productive, brainstorming session has three key things going for it:
(a) the right people, in
(b) the right place, using
(c) the right process.
Letter (a) “the right people” is the most important. And “the right people” is about two things…
(1) The right participants and
(2) the rig…
