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MarketingProfs Daily Fix Blog
Breaking news: If you renew your PRO membership today (or anytime before 12/31/11) using code BIGSMARTS, we’ll give you 30% off and throw in 2 extra months of membership.
Plus we’ll send those of you in the US and Canada a can of our incredible new product, Can O’ Smarts.
Can O’ Smarts may …
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
Dear B2B salespeople,
I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…
Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are as follows…
Predictive Typing: As you type, a prediction is made of what you are seeking.
Instant Results: As you type, the results appear. …
I’m excited that we have my friend Greg Verdino, vice president of Powered, hosting the MarketingProfs seminar this Thursday. Greg will be talking about something he calls “micromarketing,” as he just published a book with the same title earlier this month.
Greg’s book hasn’t arrived in my mailbo…
We’re thrilled to announce the launch of #TechChat, the first and only Twitter chat about social media marketing for the high-tech industry. Starting August 17th, join hosts @MarketingProfs and @MprofsEvents every Tuesday at 8 PM ET to chat with industry experts about social media for high-tec…
One of the key messages of Content Rules—the book I’m writing with C.C. Chapman, to be published by Wiley this December—is that creating content as a cornerstone of your marketing offers your organization an enormous and unprecedented opportunity. Among them:
• To engage directly with custo…
Now more than ever, lead generation for the complex sale is a long process of developing relationships with your prospects. Gone are the days of just getting names and making calls. Since Twitter is a fantastic way to build new relationships, it makes sense that B2B adoption continues to grow….
This post is a guest post by Sam Rosen, CEO of ThoughtLead.
On Tuesday, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer Project, and it features new media luminaries like MarketingProfs’ own Ann Handley, Guy Kawasaki, Robert Scoble, Gar…
In a story in MarketingProfs this week, Claire Coyne asks How Can You Map Social Media to B2B Sales? As it happens, that question also maps nicely to this Thursday’s free webinar on integrating social media into your B2B marketing mix.
Featuring our own Roy Young with a panel of four B2B marke…
