Hubspot managed (under the stewardship of my friend Laura “Pistachio” Fitton) to completely surprise me today with a custom care package delivered to my door. Which made me wonder, on behalf of MarketingProfs and for business in general: Are we all paying attention as much as we could? Do we take…Continue reading "Practicing Real-Time PR: The Right Gesture at the Right Time"
Archive for the ‘FeaturedPosts’ Category
Wednesday, March 20, 2013
Wednesday, February 27, 2013
Are we due for a massive backlash against content marketing?
Some folks seem to think so—though most of the critics are railing against the hype and not the actual notion of content marketing itself. (And you might argue that railing against the hype further fuels it… Are we hyping the hype?…Continue reading "The Content Marketing Backlash: Some Grounded Truth"
Monday, February 4, 2013
Did you see what happened during the third quarter of Super Bowl XLVII last night? No, not the electrifying 108-yard kick-off return for a touchdown by Jacoby Jones. Instead, I’m talking about the world debut of real-time content marketing. Shortly after Jones’s romp to the end zone, half of the…Continue reading "The 2013 Super Bowl Blackout and the Rise of Real-Time Content Marketing"
Friday, May 18, 2012
MarketingProfs.com is being hobbled today because of a “denial of service” attack against our website service provider that has made it difficult for many of you to access our content. In other words, our site has been offline intermittently today. That’s been frustrating for all of us, and for…Continue reading "Five Things You Can Do While MarketingProfs Is Down from a DDos Attack"
Tuesday, December 13, 2011
Breaking news: If you renew your PRO membership today (or anytime before 12/31/11) using code BIGSMARTS, we’ll give you 30% off and throw in 2 extra months of membership.
Plus we’ll send those of you in the US and Canada a can of our incredible new product, Can O’ Smarts.
Can O’ Smarts may …Continue reading "5 Not-So-Practical Uses for Your Can O’ Smarts Putty"
Wednesday, June 8, 2011
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…Continue reading "5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011"
Friday, September 10, 2010
Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are as follows…
Predictive Typing: As you type, a prediction is made of what you are seeking.
Instant Results: As you type, the results appear. …
I’m excited that we have my friend Greg Verdino, vice president of Powered, hosting the MarketingProfs seminar this Thursday. Greg will be talking about something he calls “micromarketing,” as he just published a book with the same title earlier this month.
Greg’s book hasn’t arrived in my mailbo…Continue reading "3 Questions About Micromarketing: Get Big Results by Thinking Small"