Hubspot managed (under the stewardship of my friend Laura “Pistachio” Fitton) to completely surprise me today with a custom care package delivered to my door. Which made me wonder, on behalf of MarketingProfs and for business in general: Are we all paying attention as much as we could? Do we take…
Archive for the ‘FeaturedPosts’ Category
Wednesday, March 20, 2013
Practicing Real-Time PR: The Right Gesture at the Right Time
Continue reading "Practicing Real-Time PR: The Right Gesture at the Right Time"
Wednesday, February 27, 2013
The Content Marketing Backlash: Some Grounded Truth
Are we due for a massive backlash against content marketing?
Some folks seem to think so—though most of the critics are railing against the hype and not the actual notion of content marketing itself. (And you might argue that railing against the hype further fuels it… Are we hyping the hype?…
Monday, February 4, 2013
The 2013 Super Bowl Blackout and the Rise of Real-Time Content Marketing
Did you see what happened during the third quarter of Super Bowl XLVII last night? No, not the electrifying 108-yard kick-off return for a touchdown by Jacoby Jones. Instead, I’m talking about the world debut of real-time content marketing. Shortly after Jones’s romp to the end zone, half of the…
Tuesday, September 25, 2012
How Large Brands Can Scale Social Media [ebook]
Pity the large brand, at least when it comes to social media—because social efforts can be a tricky thing.
At the enterprise level, consistent engagement on social platforms is often considered too unwieldy, social participation is thought to be too hard to govern, and don’t even get me started…
Friday, May 18, 2012
Five Things You Can Do While MarketingProfs Is Down from a DDos Attack
MarketingProfs.com is being hobbled today because of a “denial of service” attack against our website service provider that has made it difficult for many of you to access our content. In other words, our site has been offline intermittently today. That’s been frustrating for all of us, and for…
Tuesday, December 13, 2011
5 Not-So-Practical Uses for Your Can O’ Smarts Putty
Breaking news: If you renew your PRO membership today (or anytime before 12/31/11) using code BIGSMARTS, we’ll give you 30% off and throw in 2 extra months of membership.
Plus we’ll send those of you in the US and Canada a can of our incredible new product, Can O’ Smarts.
Can O’ Smarts may …
Wednesday, June 8, 2011
5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
An Open Letter to B2B Sales
Dear B2B salespeople,
I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…
Friday, September 10, 2010
Google Instant Means 5 Big Changes for Search Marketers
Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are as follows…
Predictive Typing: As you type, a prediction is made of what you are seeking.
Instant Results: As you type, the results appear. …
3 Questions About Micromarketing: Get Big Results by Thinking Small
I’m excited that we have my friend Greg Verdino, vice president of Powered, hosting the MarketingProfs seminar this Thursday. Greg will be talking about something he calls “micromarketing,” as he just published a book with the same title earlier this month.
Greg’s book hasn’t arrived in my mailbo…
