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MarketingProfs Daily Fix Blog
I’ve just started to do some research on women and philanthropy for an upcoming presentation…
…and so have been focusing on what it takes to inspire women to give money to their various alumni associations, churches or charities.
While I was online digging around for research, I came across a …
This week I have stayed at three different hotel chains …. Marriott, Hilton and W (I am usually more loyal than this …. but had no choice)….
They are all building their brands through association with other brands. They realize that when they focus on what they do and partner with those …
Philips missed an opportunity to be truly clever with the introduction of its Norelco Bodygroom shaver….
Sure, it’s risque. I guess Norelco gets points for pushing the envelope a bit.
But it’s also sophmoric: nuts, carrots and the objects-here-are-larger-than-they-appear sort of stuff. Enough al…
In the Interactive Marketing space, there are a lot of buzzwords being thrown around….
“Synergy” has been replaced by “Experience”–and having a differentiated brand seems more important than ever these days. Then of course there’s the customer. We want to do things that are “customer-centr…
Literally thousands of CEOs, marketing officers, analysts, engineers and other corporate employees are blogging….
Yet you’ll be hard-pressed to find most corporate blogs through the company Web sites. My guess is that lawyers or PR departments are a more than a little nervous about this whole ne…
I have to admit: I’m fascinated by what’s going on lately in the supermarket industry….
Maybe it’s because my firm offers branding and packaging to food manufacturers, so there’s a heightened sense of awareness here. But I don’t think so.
There’s something fundamental, and comforting, to shop in…
“Digital Kids” is the title of a series on the C|Net News.com Web site…
…where Stefanie Olsen examines the young generation’s unique immersion in the Web, cell phones, IM and online communities.
Articles include:
When digital kids rule the classroom (26 April 2006)
Teachers may be the masters …
Individual and group sharing of bookmarks or cool sites is not a new thing, and has been around as long as the Web has….
Back then, I remember my excitement when more than a couple new Web sites launched. Ahhh, back in the day….
But with all the talk of Web 2.0 and “user generated content,” on…
A few days ago, I dialed into a teleconference on headline testing conducted by Marketing Experiments….
This teleconference was specifically for improving Web site results.
Some of the conclusions:
* Specificity is a key to winning headlines and to higher conversions: “Dental Plans for $8.33 a …
I can’t tell you how many times I’ve heard someone say, “You should publish a business book….
….It’ll be great for your brand, your leads, and your overall revenue growth. Great marketing tactic, that book writing.” Makes sense.
Maybe it’s my roots in direct marketing, or maybe I’m just a natu…
