There’s no denying the power of social media to effect change—whether social, commercial, or anything in between. Most brands are responding by increasing prominence to their social channels amongst their marketing mix. Technology scales, but humans don’t, and many businesses frequently lack the…
Continue reading "What Has Social Media Ever Done for You (Really)?"Archive for the ‘Featured Posts’ Category
Monday, June 13, 2011
Is Ronald McDonald Responsible for Childhood Obesity?
Is junk-food marketing to kids fair? Should it be allowed? Is Ronald McDonald responsible for childhood obesity and its associated diseases?
Recently, more than 550 very credible health institutions and professionals challenged McDonald’s to stop marketing junk food to kids. Initiated by Corporat…
Continue reading "Is Ronald McDonald Responsible for Childhood Obesity?"Thursday, June 9, 2011
How I Lost My Shirt (& the Internet Didn’t Let Me Forget It)
My friends and I held our annual clothing swap last weekend. Everyone contributes garments they no longer wear and selects new ones from the pool, with the remainder donated to charity. It’s a great way to thin out one’s wardrobe and satisfying to see friends glorying in duds you no longer wear.
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The Sony PlayStation Network Breach: Yet Another Lesson in Crisis Communication
A guest post by C. Edward Brice of Lumension.
Ah, another day, another marketing misstep in the unfortunate context of a crisis communications. Actually, “misstep” for many companies in the age of social communications is far too lighthearted a term to use. Consider the news headlines devoted to …
Continue reading "The Sony PlayStation Network Breach: Yet Another Lesson in Crisis Communication"It’s Nice to Share (Just Not Your Revenue)
Daily deal sites are all the rage. Bargain-crazed consumers are jumping all over sites like Groupon and LivingSocial, trying to get their hands on the next big steal. But how beneficial are these sites to the small-business owners who promote offers on them and wind up giving up revenue in the…
Continue reading "It’s Nice to Share (Just Not Your Revenue)"