There’s no denying the power of social media to effect change—whether social, commercial, or anything in between. Most brands are responding by increasing prominence to their social channels amongst their marketing mix. Technology scales, but humans don’t, and many businesses frequently lack the…
Archive for the ‘Featured Posts’ Category
Monday, June 13, 2011
Is Ronald McDonald Responsible for Childhood Obesity?
Is junk-food marketing to kids fair? Should it be allowed? Is Ronald McDonald responsible for childhood obesity and its associated diseases?
Recently, more than 550 very credible health institutions and professionals challenged McDonald’s to stop marketing junk food to kids. Initiated by Corporat…
Friday, June 10, 2011
“Likes” Rival Links as Google Takes Page From Facebook
A guest post by Darrell Davis of MediaFiche.
According to Google engineer Matt Cutts, over 200 “signals” are used in the company’s search engine algorithm. And while the algorithm is top-secret, the desired goal—relevant search results—is not.
The basic premise makes sense. Create u…
Thursday, June 9, 2011
How I Lost My Shirt (& the Internet Didn’t Let Me Forget It)
My friends and I held our annual clothing swap last weekend. Everyone contributes garments they no longer wear and selects new ones from the pool, with the remainder donated to charity. It’s a great way to thin out one’s wardrobe and satisfying to see friends glorying in duds you no longer wear.
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The Sony PlayStation Network Breach: Yet Another Lesson in Crisis Communication
A guest post by C. Edward Brice of Lumension.
Ah, another day, another marketing misstep in the unfortunate context of a crisis communications. Actually, “misstep” for many companies in the age of social communications is far too lighthearted a term to use. Consider the news headlines devoted to …
Tuesday, June 7, 2011
Rethink Packaging & Add Value to Products
We thought brand managers and package designers were the only ones who believed in the power of packaging! Not so. It’s truly inspiring to see consumers jazzed about well-thought, well-executed structural packaging.
You’ll see what I mean when you check out the YouTube pizza box concept that …
How to Host a Twitter Chat That Rocks
You once needed a fabulous venue, trendy drinks, and sparkling names to throw the biggest party in town, but nowadays, some of the most rockin’ parties are online. And all that’s required to throw a successful online shindig is a Twitter account and a little bit of planning.
Here’s what you need…
Monday, June 6, 2011
Why Post Rank Being Acquired by Google Is Huge News for Search
Thanks to my eternally trustworthy pal Paul Gailey, I was made aware that one of my favorite analytics tools, Post Rank, has just announced it has been acquired by Google. And I don’t think it’s wise to underestimate how important this will be for the world of search and social media.
I suspect…
It’s Nice to Share (Just Not Your Revenue)
Daily deal sites are all the rage. Bargain-crazed consumers are jumping all over sites like Groupon and LivingSocial, trying to get their hands on the next big steal. But how beneficial are these sites to the small-business owners who promote offers on them and wind up giving up revenue in the…
Friday, June 3, 2011
Passion Drives Nissan’s Social Media Marketing: An Interview With New Director Erich Marx
Almost everyone has a story related to cars. It doesn’t matter if you’re a die-hard car collector or a college graduate who just bought your first one. A car is almost like a character in the story of a fumbling first date, making a cross-country trip, or schlepping a friend’s belongings for a move….
