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MarketingProfs Daily Fix Blog
Marketing is a challenging profession, one that requires us to be fully engaged and involved in the changes to our brand—and also in our industry. Marketers must stay up to speed on all new developments or they will quickly risk obsolescence.
That being said, plenty of marketers possess a few v…
This week at the Daily Fix, we’re getting ready for Halloween. With spooky posts about blog-sucking monsters, scariest traits a marketer can possess, tricks and tweets, and Frankenstein Friday, the Daily Fix will give you generous heaps of treats to keep you reading.
Scarier than any made-up mons…
School is back in session. So, how about a little review? No quiz, I promise … It’s about your buyers, though. How well do you know them?
Do you know your buyer?
Creating buyer personas isn’t just a way to fill up a meeting block. And actually executing on them is even better. Take the exa…
It’s the National Day on Writing. (Yep. It’s official and everything!) So, wave your mouse, pencil, pen, Sharpie, or iPod writing app in the air, and let’s celebrate the craft of writing.
Why should marketers care about writing? Isn’t your product or service the main focus? No, it isn’t. (It nev…
Check out this special interview with Seth Godin about his latest book, We Are All Weird.
You can hear it by clicking on this:
Direct Link to Audio File
The show length is 28:52. If you prefer to read the interview, a transcript is available here.
Here’s a quick rundown of the show:
…
“You can’t have a one-legged stool.”
When a young Alicia Arnold heard those words, they didn’t sit right with her. After all, what about stools that you see in diners that have just one leg and are flared at the bottom?
Alicia, who serves as senior vice president of Digital at Hill Holiday, ev…
Visitors arrive at your landing page for a specific purpose by clicking online ads and links in emails and social media messages you’ve created. But sometimes, visitors get packing as soon as they even get there. How come?
1. It looks nothing like the ad’s call to action or theme.
How many…
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
Tim Washer—who is teaching a class in our MarketingProfs University course, Video Marketing Made Simple—is a funny guy. His videos, such as this one in support of Cisco’s Videoscape technology or this one promoting Cisco’s ASR 9000 as the perfect Valentine’s gift, have attracted thousands of…
A guest post by Paul Prisco of Dog Food Design.
Today’s consumer is quickly adapting to QR codes as smartphone usage explodes. According to Nielsen projections, there will be more smartphones in the United States than basic phones by year’s end. So, you need to start paying attention to QR codes-…
