If you’ve ever said you didn’t have time to write or exercise more, this blog post is for you. We all wish we could create more content and shed more pounds, but inevitably, both goals get placed behind “doing my job” on the to-do list of life. But that ends today.Today, I’m going to show…
Archive for the ‘Featured Posts’ Category
Wednesday, June 19, 2013
How to Lose Weight While Blogging
Continue reading "How to Lose Weight While Blogging"
Tuesday, June 18, 2013
What Are the Characteristics of a Good Lead?
Ah, the never-ending question: What makes a good lead? Well, I hate to say it, but it depends upon your specific situation—what you sell, to whom you sell, how you sell, and at what price. But there are also a few universal characteristics that will help you determine when a lead is truly a …
Monday, June 17, 2013
Make Your Social #FAILPROOF
Social media fails are an unfortunate byproduct of marketing—and life—on the web. But let’s be honest—they also provide for some major entertainment. So, we have a laugh at another brand’s expense. We sit back, roll our eyes, and pity the poor person who made such a thoughtless mistake….
Six Big Lessons Marketers Can Learn From Improvisation
As in improvisation, all great marketing is storytelling.
Few things will stretch your comfort zone (read: scare the pants off you!) like improvisation. Improvisation is a storyteller’s weight training. There is no safety net or edit button—you are creating scenes in real time on stage based …
Friday, June 14, 2013
Young Adults Say Goodbye, Radio; Hello, Internet
As overall Internet usage continues to grow, it’s continuing to eclipse other forms of media—and for young adults, the internet has emerged as the place where they spend the most amount of time compared to any other type of media.
“Radio’s Future II: The 2010 American Youth Study” from Ed…
Thursday, June 13, 2013
Will Your Customers Remember You?
If your customers look back on the part of their lifetime when they used your products, will you be remembered?
Your decision to base your operating plan on your customers’ priorities rather than on your own earns you the right to customers’ continued …
Wednesday, June 12, 2013
No More Techno-Speak: Businesses Must Communicate Like People Do
I’ll never forget my first writing gig back in the olden days—the heady ‘80’s—when every software application was new and different. To us, the challenge wasn’t how to differentiate our solution; it was how to build credibility and trust.
To accomplish this, writers were directed to w…
Tuesday, June 11, 2013
Social Media’s Unique Asset: The Self-Selecting Customer
Do you know the saying “I know that half of my advertising budget goes to waste, I just can’t tell which half”? Measuring the effectiveness of marketing is always a tricky proposition but how the heck do you measure the effectiveness of social media? Views and Likes are nice—but where is the…
Monday, June 10, 2013
Five Signs That You Need to Improve Your Writing (and Attend Our Bootcamp)
Wondering if MarketingProfs’ upcoming Writing Bootcamp is for you? If any of the statements below are true, then the answer, dear reader, is yes.
Ur so ovr txtspk. (Translation: You’re done with text-speak). If the casualness of the 140-character format gives you fits, we’ll show you how to maint…
Friday, June 7, 2013
What Nora Ephron Can Teach Content Marketers About Getting to the Point
The late Nora Ephron is mostly known for the movies she wrote and directed such as You’ve Got Mail and Sleepless in Seattle. However, earlier in her career, Ephron was a successful reporter and journalist. She continued to write highly popular columns and essays throughout her life.
Ephron attr…
