Pinterest, the content-sharing site, today announced the top pins from 2013. So, why should marketers care about the announcement?
Archive for the ‘Featured Posts’ Category
In the business world, companies aren’t just content reaching a percentage of consumers; companies want to catch them all. But there’s one consumer subset that seems tricky to capture completely: Latinos.
The Latino community in the United States, comprised of over 52 million individuals, is …Continue reading "Three Reasons (and Tips) for Reaching Out to the Hispanic Community"
Wednesday, December 18, 2013
We’re distracted, demanding, and unpredictable in the eyes of the companies we’re engaging with. Our expectation for relevant experiences that deliver value at the time of our choosing has never been higher.
Tuesday, December 17, 2013
After working on Wall Street for 14 years, I’ve always presented facts and figures to B2B buyers because that’s how I felt serious business people made decisions. This belief was backed by 2,500 years of conditioning.
Thursday, December 12, 2013
It’s very natural for people in business to spend a good bit of time worrying about what “the competition” is doing.
As you survey the landscape of what you’re competing against, however, I suggest that other companies should probably occupy no more than 25% of your attention.
Wednesday, December 11, 2013
I’ve long found Marketing Communications a misnomer. More often than not, it should be called Marketing Monologue… but I get it. It’s tough to have a real dialogue with a customer who isn’t right in front of you. That’s fair. But when you do have them on the phone or right in front of you,…Continue reading "Which of These Six Needs Do Your Customers Have?"
Tuesday, December 10, 2013
Midway on my life’s journey as a copywriter, I found myself, in dark woods, the right road lost. And it was there, face down in the mud, that I discovered the beauty, the magic, and the creative power of constraints.
Monday, December 9, 2013
Your sales enablement program is probably going to be less successful than you expect.
That’s because, according to a decade of research, it’s highly likely that…
Over 50% of your marketing and sales communications aren’t relevant to your customer.
More than 70% of your marketing cont…