Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Are you a conscientious marketer? I don’t mean, are you “green” or eco-friendly … although that’s part of it. I mean, when you build your marketing programs and consumer promotions, do you pay as much attention to customer needs as you do meeting sales marketing goals?
As marketers, our primary…
When a company makes a mistake, it can be the brightest moment in their history.
Tylenol had that opportunity. But they missed their moment. Big time.
How a company reacts, removes the pain, and repairs the emotional connection shows the true colors of that organization more than almos…
Recommendations come from myriad sources such as friends, family, co-workers, online reviews and even e-commerce algorithms. Studies have shown that recommendations are trusted more than information proffered by media sources or corporate advertising. However, with daily reports of fraud and…
Cognitive enhancement drugs such as Ritalin are routinely used in an “off label” manner by students, doctors and other professionals to increase memory and concentration. And while the use of any medication–especially for off label purposes should be strongly cautioned–some experts are…
The expression, “a picture is worth 1,000 words,” is often attributed to either Napoleon Bonaparte, or Russian writer Ivan Turgenev. This saying is meant to convey the power and impact of a single image in replacing pages of text.
However recent fake photographs from the 2008 Olympics, or the …
Imagine walking down a busy street when suddenly you hear a voice in your head. Is it schizophrenia? The demonic? No, you’ve been subjected to modulated ultrasound from an advertiser, a beam of sound directed only at you. Is this the beginning of the end of mental privacy?
Frequent NewYorker co…
What does your mobile phone usage say about you? Probably a lot more than you think. Mobile phone operators are using advanced analytics to “mine” call detail records hoping to use the information to improve service quality and create more personalized and relevant offers. But that’s old hat…
Cognitive enhancement drugs are the rage in executive, academic and other professional circles. Available through prescription, their use to potentially boost brain power raises some ethical and moral dilemmas. How should you, as a marketer, respond?
As the clock moved closer to 8am, Devon And…
