The social industry should be ashamed of itself. Failed promise. Failed mission. #Fail. We must save ourselves—now.
Archive for the ‘Ethics’ Category
Tuesday, April 16, 2013
Recently, I’ve noticed that charity, that noble concept of giving back to those less fortunate, has fallen to victim to—no surprise here—commercialism.
Charitable efforts continue to play a significant role in our culture, traditions, and identity, as they have since the beginnings of civiliz…Continue reading "Corporate Charity Work: Give Back Without Gimmicks or Give Me a Break"
Thursday, April 4, 2013
A killer logo and a beautifully designed website? Check. A creative company name and tagline? Check. But those are only the surface elements of a company’s brand. If a business is going to live up to its reputation, it has to deliver its brand promise from the inside out.
A beauty queen can shi…Continue reading "Is Your Brand Promise Being Delivered From the Inside Out?"
Thursday, March 14, 2013
The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End
How popular is sponsored content today? A three-week campaign with BuzzFeed, including a handful of sponsored posts written by its advertorial staff, will cost you a minimum of $50,000. Most BuzzFeed advertisers pay much more than that.
BuzzFeed is the headliner of a media zeitgeist that is al…Continue reading "The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End"