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MarketingProfs Daily Fix Blog
Why are we so concerned about a report by LL Social that popular online pinboard Pinterest is making money off our interactions when Facebook has been doing it for years—but with our much more personal information?
Is it because more people understand affiliate marketing—and have experi…
“Marketers understand what rhetoric’s all about,” says Jay Heinrichs. “They understand that it’s not about words sitting around looking pretty. It’s not about self-expression. It’s about understanding language and how it affects people’s view of reality and how it gets them to do things, how it…
A guest post by Angus Glover Wilson of TagMan.
Companies doing business online have an obligation to meet do-not-track and user privacy standards—whether they like it or not. And with do-not-track-style legislation pending in the United States and Europe, it’s likely that laws will eventually…
Marketers have long developed strategies and tactics to turn young children into brand-conscious consumers. Exposed to TV and radio from a young age as well as new digital platforms, kids are fair game for marketers who seek to make brand devotees out of the most susceptible demographics.
Accordi…
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
A guest post by Yo Noguchi of Benchmark Email.
In May 2011, the European Union made changes to how companies worldwide are allowed to collect or use information from web page visitors from Europe. The legislation, called the European e-Privacy directive, legally mandates that websites tracking u…
Will a picture of an autopsy or a bloody skull persuade smokers to stop puffing away? Governments around the world are convinced more obscene and graphic warnings are necessary to scare smokers away from their cigarettes. However, these efforts seem far and away from decision triggers that…
Is junk-food marketing to kids fair? Should it be allowed? Is Ronald McDonald responsible for childhood obesity and its associated diseases?
Recently, more than 550 very credible health institutions and professionals challenged McDonald’s to stop marketing junk food to kids. Initiated by Corporat…
A guest post by C. Edward Brice of Lumension.
Ah, another day, another marketing misstep in the unfortunate context of a crisis communications. Actually, “misstep” for many companies in the age of social communications is far too lighthearted a term to use. Consider the news headlines devoted to …
A guest post by Andrew Parker of IntaForensics.
A security flaw on popular networking site LinkedIn has left accounts wide open to hackers, according to online security researcher Rishi Narang.
He claims that LinkedIn is keeping cookies active for too long, which means that anyone who can get …
