Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Recently, I’ve noticed that charity, that noble concept of giving back to those less fortunate, has fallen to victim to—no surprise here—commercialism.
Charitable efforts continue to play a significant role in our culture, traditions, and identity, as they have since the beginnings of civiliz…
A killer logo and a beautifully designed website? Check. A creative company name and tagline? Check. But those are only the surface elements of a company’s brand. If a business is going to live up to its reputation, it has to deliver its brand promise from the inside out.
A beauty queen can shi…
How popular is sponsored content today? A three-week campaign with BuzzFeed, including a handful of sponsored posts written by its advertorial staff, will cost you a minimum of $50,000. Most BuzzFeed advertisers pay much more than that.
BuzzFeed is the headliner of a media zeitgeist that is al…
The uproar of the infamous Yahoo memo from CEO Marissa Mayer regarding its remote workers got us thinking about misconceptions about working from home. MarketingProfs boasts a remote workforce, so we know what the misconceptions are… as well as the realities.
Here are a few misconceptions we sp…
Was it really only in June 2010 that Facebook replaced “Become a Fan” with the now ubiquitous Like button?
I’ve been watching the online behavior this one deceptively simple change has spawned, and I’ve seen how other sites and apps, such as Google+, LinkedIn and Instagram, have replicated it…
Twice while I was speaking with Rohit Bhargava for this week’s episode of Marketing Smarts, he stressed the importance of getting out of the “bubble.”
He mentioned this first when I thanked him for citing the black, lesbian, feminist poet and activist, Audre Lorde, whose work I usually don’t find…
Online influence measurement leader Klout first made the rounds on social media blogs and even some news outlets because the silly little badge ranking of how important you were on Twitter was being used by a major airline as a test program to see if rewarding online influencers could be…
For years, I’ve wondered why the rhetoric of self-actualization and self-help is so prevalent in the world of marketing advice. It started with Tom Peters’ emphasis on human potential and the search for excellence back in the 1980s but continues to play a role in the work of Seth Godin, Sally…
A student in my new media course recently asked, “Can employers refuse to hire me because my Klout score is too low? Isn’t that discrimination?”
Yes, they can, and yes, it’s discrimination, but not illegal discrimination. Some well-known and accomplished people have lost out on jobs becau…
I was talking to my brilliant friend, James Intriligator, and he was explaining why advertisers need to be careful using humor in their ads. As entertaining or outright funny as an ad may be, the joke can distract from the message.
The example Intriligator used was a commercial in which the punch…
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Join the MarketingProfs Community Today ... IT'S FREE! MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web. |
