Marketing budgets are up this year, according to Winterberry Group, but the email channel may not see the benefit. It will depend on the tenacity and integration of email marketing into both customer acquisition and retention innovations.
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Archive for the ‘Email Marketing’ Category
Thursday, April 1, 2010
Half of Global Email Users Knowingly Click on Spam
With so many of us marketers doing all we can to avoid looking like spammers, it’s very disheartening to learn that some consumers willingly click on spam!
In fact, nearly half (43%) of email users in North America and Western Europe say they have knowingly opened or accessed spam, including clic…
Wednesday, March 31, 2010
Inbound Marketing is the Wave of the Future, Says Avaya’s Paul Dunay
In this episode of Marketing Obsessions, Paul Dunay, managing director of Services Marketing for Avaya and author of “Facebook Marketing for Dummies,” shares his vision for the rise of what he calls “inbound marketing.”The concept: Marketers are offering more published content across more channels…
