Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
A guest post by Paul Turnbull.
Keeping in theme with Valentine’s Day, I’ve pulled together a list of tips to help marketers nurture their customer relationships all year long. These tips may seem like relationship advice from Cupid, but they should also be taken to heart when it comes to emai…
A guest post by Paul Turnbull of Campaigner.
The Black Friday weekend kicked off an encouraging shopping season for retailers with the total spend reaching an estimated $52.4 billion. But there’s still a lot of shopping before Santa jumps on his sleigh.
Not everyone was prepared to hit the s…
Back in the day, if you called someone a ‘man of letters’ (or woman, if you will), it meant they were smart and creative. And they could put it in writing. So, why do so many companies today neglect their letters, especially their emails? Instead, they crank out sloppy copy and design, and overmail…
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Every once and a while, an advance-fee fraud letter, often referred to as a Nigerian scam letter, makes its way past my spam filters to my inbox. Think there’s nothing we can learn about email marketing from overseas con artists? Think again.
While I normally delete those letters at the first sig…
With the average length of a tweet’s effectiveness reportedly down to a mere 3 hours, with 92% of a retweet happening in the first hour or not at all (according to Sysomos), how do you get more value out of your social media efforts? With email! Here’s a simple recipe that brings new life back to…
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
A great lead nurturing program can have a dramatic impact on an organization’s bottom line. But so few B2B marketers actually get it right.
While working on promotions for next week’s FREE webcast, “Successful Lead Gen Demystified: Tips from the Trenches,” I started to think about what really se…
Want to grow a large and active email file? Get your subscribers to talk it up. Just as in any other marketing, word of mouth promotion for your email program can be a very effective strategy.
This is the best argument I’ve seen for the value of social media sharing. Having prospects and custome…
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
