According to Forrester Research, marketers will blast out a record number of 258 billion emails this year—a 63% jump from just the year before. While many companies may be pounding their chests about those rapidly growing email lists, just as many companies may be overlooking big opportunities to…
Archive for the ‘Email Marketing’ Category
Tuesday, April 9, 2013
Four Types of Customer Data Every Email Marketer Should Know
Continue reading "Four Types of Customer Data Every Email Marketer Should Know"
Monday, April 1, 2013
What Subject Lines and Fishing Have in Common
I’ve been fishing since the invention of the Sony Walkman. My father started me catching fish in a bucket with a string and a coat hanger, and I was hooked (pun intended) ever since. Through the years, I have evolved into a very formidable foe to anything with gills and fins.
One lesson I’ve le…
Thursday, January 17, 2013
Rain or Shine: Check the Forecast Before Sending Out Your Email Promotions
Do you check the weather before you send your email promos? Maybe you should.
I recently received a promo from REI. The promo itself is good on multiple levels:
I love REI.
Winter is my favorite season.
I’ve always wanted to try snowshoeing.
Also, the promo is attractive and colorful….
Monday, November 19, 2012
Yuck! Dissecting a Really Bad Email
I received the email below today. Unfortunately, I receive many like it daily. I am a believer in email and the value it can bring to an integrated demand strategy, but the email below (and others like it) has many issues. So, I decided to dissect it and point out some of the issues I see. (I…
Wednesday, November 14, 2012
What’s on the Minds of Marketers for 2013?
What will marketers be focusing on in 2013?
During the recent ExactTarget Connections event in Indianapolis, two themes emerged from this group of mostly email marketers:
1. Data (Specifically, marketers will be focusing on the need to better use data to engage customers on a more personal lev…
Friday, November 9, 2012
Free Friday: Ideas for Re-Engaging Inactive Subscribers
Want to learn how to re-engage your inactive subscribers?
Find out how to do just that at our free seminar on Tuesday, Nov. 13, at noon (Eastern time).
Presenters Stephanie Capretto and Kevin Furlong of Experian CheetahMail will guide you through proven techniques and strategies to recharge yo…
Wednesday, September 26, 2012
Beyond Segmentation: Aim for Engagement Marketing
The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?
Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…
Thursday, August 16, 2012
Four Quick Tips for Engaging Your Email Subscribers
A guest post by Leigh Dow of Mailigen.
I had a boss who used to tell us, “If it were easy, we wouldn’t need you.” Email engagement is probably one of the hardest elements to consistently deliver in your email marketing program.
Email engagement is much more than just sending out an email…
Friday, August 3, 2012
Free Friday: Download Our Free Email Marketing Kit
On this Free Friday, we’re giving you the opportunity to give your email marketing an energy boost.
We’ve packed our free downloadable Email Marketing Kit with info-rich articles from industry experts.
You’ll learn about…
tips and tricks for small-biz email marketing
building your emai…
Are We Having Fun Yet?
Last Friday, we launched a kind of meta anti-campaign, intended to gently poke fun at old-school tactics by using the persona of an old-school marketer, a poster child for broadcast techniques and the campaign-centric, one-and-done approach.
The campaign’s roots were in the positioning of the eve…
