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MarketingProfs Daily Fix Blog
In June, I’m participating in a panel discussion on direct mail strategies at the annual New England Direct Marketing Association conference….
Our obligation is to focus on what’s new — or what’s changed in the last few years. Some would argue that the big news is technology — more sophisticat…
I’m sitting in the living room listening to Sinatra singing “Where or When” and think I’m in the perfect place at the right time to enjoy it….
If I were working out in the gym, neither time nor place would be right for Sinatra. All the good folks at MarketingProfs would tell you “Content is ever…
A few days ago, I dialed into a teleconference on headline testing conducted by Marketing Experiments….
This teleconference was specifically for improving Web site results.
Some of the conclusions:
* Specificity is a key to winning headlines and to higher conversions: “Dental Plans for $8.33 a …
The folks over at BurstMedia just released some new information on internet usage that I thought you’d find interesting. Highlights include…
* More than half of respondents (57.1%) to the survey say that the internet is their primary source for information on products or services
* Men are more …
I’ve spoken numerous times on “Creative Strategies in the Age of Disbelief”….
One of the key premises is that DECEPTION IS VERBOTEN. One of the “10 Ways to Suspend Disbelief” is to admit fallability.
There’s a creative corollary to that – being totally truthful about your product/service up fro…
Last night I saw the Pacific Ocean for the first time as I flew into Santa Barbara for MarketingProfs’ Finders Keepers two-day intensive marketing workshop….
An hour after landing, I was drinking wine with workshop participants before resting up for the seminars ahead. I took the opportunity to …
Branding is more and more becoming a multi-sensory experience….
And no industry is employing sensory branding more than the hotel industry. If you opened your New Yorker magazine recently, you probably saw the new ad for Westin. But this ad didn’t include the picture of a Heavenly Bed or a trend…
Last Friday, after a particularly grueling week, my wife and I had dinner with friends at a local Greek restaurant. It’s 8:00. I’m tired and I want to head home. “No,” my wife says…
in chorus with my friend’s wife, “we have to take you on the grand tour.”
In we walk to Uncle Giuseppe’s Market…
When I started in direct marketing in 1964, not only were there no blogs and Internet, but there wasn’t even “direct marketing.” You didn’t tell people you did “direct mail,” as that didn’t smell so sweet. And there was something dank and dark about being involved in “mail order”….
As the decade…
