I received the email below today. Unfortunately, I receive many like it daily. I am a believer in email and the value it can bring to an integrated demand strategy, but the email below (and others like it) has many issues. So, I decided to dissect it and point out some of the issues I see. (I…
Archive for the ‘Direct Marketing’ Category
Monday, November 19, 2012
Yuck! Dissecting a Really Bad Email
Continue reading "Yuck! Dissecting a Really Bad Email"
Wednesday, September 26, 2012
Beyond Segmentation: Aim for Engagement Marketing
The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?
Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…
Wednesday, August 8, 2012
Digital Marketing Attribution: What It Is and Why It Matters
You have likely heard something about “big data” and wondered what it is and if it has any impact on marketers and your world.
There are lots of ways people use (and misuse) the term, but for purposes of this column, let’s say that big data is marketing data that is multistructured (not li…
Wednesday, July 25, 2012
Five Tips for Crafting a Tablet Strategy (Yes, Tablets Need Their Own Category)
Newsflash: The iPad is revolutionizing mobile shopping. OK, so that may not seem like news as we’ve known that tablets are driving new shifts in consumer and business behavior that change the way marketers must connect with their audiences. Now, new research shows that tablet users are a whole new…
Is Your Marketing Out of Shape? Back Up Your Goals With Actions
I have a secret. I’ve kept it from most of my colleagues and coworkers for some time now.
The sad truth is this: Seven years ago, I weighed close to 205 pounds. And I stand all of 5 feet, 9 inches. So, when you weigh that much, are of limited stature, and don’t have “NFL Running Back” in yo…
Wednesday, March 14, 2012
Five Tips That Can Turn Your Direct-Mail Pieces Into Must-Reads
Myriad marketers are so enamored with social media that they’ve forgotten the golden oldies of marketing that still deliver reliable results. One of the tried and true is direct mail.
The next time you’re writing or evaluating direct mail copy, make sure to follow these tips for increasing the…
Tuesday, November 8, 2011
5 Ways B2B Marketers Can Think (and Act) Different
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Thursday, September 1, 2011
Make Your Direct Mail Work Better, Stronger, Faster
A guest post by Jamie Klemcke of QuantumDigital.
As a direct mail marketer, it’s ingrained in me to say that any marketing campaign should include direct mail. In reality, brands will get the greatest return when they use direct mail intelligently.
Direct mail also works best when used in co…
Friday, August 26, 2011
4 Ways to Show Interest in Your Buyers: Lessons from Bono
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
Wednesday, June 8, 2011
5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
