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MarketingProfs Daily Fix Blog
A guest post by Lauren Carlson of Software Advice (with video of the Daily Fix’s own Carlos Hidalgo)
One of the best perks of living and working in a city like Austin, Texas, is the talent that rolls through regularly. Recently, we got a visit from Carlos Hidalgo, CEO of Annuitas Group and execut…
Amid building gingerbread houses and stringing popcorn and cranberries for Christmas garlands, you might be pondering the events of the past year … and mulling over your hopes and expectations for the new one.
So, to give you an early start on your plans for 2012, we’re giving you this freebie:…
You have so many choices available when it comes to attending marketing events each year. What sets apart the top-shelf events from the more pedestrian gatherings? What separates the best events from the pack? Glad you asked!
Here are three things that have guided me well since I started going to…
A guest post by Greg Scott.
Everybody loves and hates Facebook at times. It’s a great way to build your brand, whether you’re a business, a band, or a worthy cause. You can get fans quickly, spread the word, and create an online community using Facebook’s ready-made platform.
But it just…
In social media, we are often told to “listen first.” So, we dutifully set up our Google Alerts, purchase monitoring solutions, and so on. And when the data starts flowing in, we get excited about the volume of information, the share of voice that our brands or products are experiencing, and…
A guest post by Angus Glover Wilson of TagMan.
Companies doing business online have an obligation to meet do-not-track and user privacy standards—whether they like it or not. And with do-not-track-style legislation pending in the United States and Europe, it’s likely that laws will eventually…
It goes without saying that your customer service department should have customer experience top of mind. As customers use your product or service to solve the need that triggered their journey to you, they’re neck-deep in making sure your organization proves its promises. But how can you instill…
Even though it seems like Christmas must be days away with the influx of holiday music and displays in nearly all retail stores, it’s just November. Thanksgiving is a great time to pause and reflect on the things we are grateful for in our lives. I, for one, am incredibly grateful for my supportive…
The greatest benefit of effective B2B social media marketing is the tremendous potential you have to develop meaningful relationships with your prospects. And no one understands this more than Michael Brenner, senior director of Global Marketing at SAP. So, I invited Michael to be our featured guest…
A guest post by Sherry Orel of Brand Connections.
It’s a word that gets flung around a lot in our business: authenticity. Mostly, authentic is used by social media pros to mean “transparent.”
It’s true that a consumer can gain a brand’s trust online when they think they’re speaking…
