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MarketingProfs Daily Fix Blog
When Tim Jackson landed in Australia he had his work cut out for him. Tim is Masi Bicycle’s brand manager and he was “down under” to launch the brand….
That’s not to say there were no Masi bikes being sold in Australia, but you’d need a micrometer to measure a market share that small. So what’s …
For marketers, the first step in understanding social media/blogs is listening in on the conversations that are taking place with our customers….
Companies from Fortune 100s to small businesses are realizing the virtual buzz that occurs on blogs, in boards and in chats may provide valuable infor…
Yesterday I played hooky from work…
…and attended the annual meeting of the Connecticut League of History Organizations, held at the New England Air Museum. There, the president of the museum welcomed us with a warm yet provocative speech.
In sum, he said that museum attendance is declining (w…
One of the often-overlooked parts of the Customer Lifecycle is the point at which a customer opens the box….
This is referred to by industrial and product designers as the OOBE or the Out Of Box Experience. There are a couple of notable companies that give good OOBE, Apple being one, and the Dys…
Insulting your customers: now that approach is new to me….
I just read the letters to the editor of 944, a new Phoenix-based magazine, and I have never before read editorial responses so abusive in nature.
The magazine, which targets 20 to 30-somethings is “dedicated to creating a resource guide…
Lately, I’ve been spending a lot of time with my fiancee, Brent, in Sioux Falls, South Dakota….
Experiencing new cities is always interesting, and finding small business that offer great experience is my equivilent of treasure hunting…. This week, I encoutered a little experience gem we may we…
Are you always the best source for your marketing message…?
I’ve already talked about the need to join your community as a marketer. Joining your community means that you can better communicate with them, which means that you begin to understand them, and perhaps more importantly, they begin to …
Any CMO or corporate attorney still fighting against giving up total message control needs to tape this post to their monitor and read it often…
Microsoft’s uber blogger Robert Scoble’s explanation of why he blogs about what is wrong with Microsoft is a gorgeous pean on the value of blogging. …
Do you need to translate your entire website if you want to do business globally…?
Depends who you ask.
Conversions rose when Virginia Beach Convention & Visitors Bureau translated their entire website according to a MarketingSherpa case study. (Free access until about June 3, then paid.)
But Mu…
Women are looking for common ground….
Their relational brains need a starting point from which to launch a possible long term connection with your brand. So, the question becomes: are you laying the groundwork for this to happen?
Do the stories told and images used in your marketing materials r…
