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MarketingProfs Daily Fix Blog
Though advertisers may easily figure out where to target Latinos in traditional media, they have difficulties targeting Latinos in digital media—more specifically, social media.
Some advertisers have the misconception that Latinos don’t participate in digital media to the degree that the gene…
MarketingProfs is kicking off its Smart Marketers Tour 2012 on March 28 in Seattle. And we’re inviting you to join us there for our very-first free in-person event.
We’re touring to celebrate smart marketers around the country and learn from these fine folks.
Our first stop is at the Seattle…
We blog, we tweet, we post. Our measurement systems tell us how many people read, click, and retweet. If we’re smart, we can tell how many people are seeing our messages and how many people are responding to them in some relevant way. We know how many people clicked through and downloaded…
All good things come in threes, according to the Swedish proverb. In complete agreement with that saying, we’ve brought together three mighty speakers for a free B2B Social Media Power Hour.
On this Free Friday, we’re inviting you to the B2B Social Media Power Hour on demand. Enjoy 60 minutes pa…
Imagine my thrill when I received an unexpected box from the US Postal Service—only to open it and find another box, with beautiful blue color surrounding the word FASCINATE and the words “Open Here to Persuade and Captivate” right near the opening. My heart was racing with excitement. What…
In this time-strapped, budget-conscious world we live in, you might wonder why you should pay hundreds of dollars (or more) and take days off to attend in-person events. Aren’t virtual events and online seminars replacing them? Not at all.
In-person events are evolving. They’re becoming smaller,…
A guest post by Robert Wu of CauseVox and Annie Escobar of ListenIn Pictures.
From the beginning of humanity, stories have been about how we make sense of the world and explain our existence. A person without a story does not exist. Research even shows that our brains are wired for storytelling….
A guest post by David Rabjohns of MotiveQuest.
Imagine you are assigned to build a house. You are given a drawing of what the house should look like when you’re done. You have a giant pile of the tools, lumber, and other materials the professionals say you need. You may even have a small team o…
Businesses can get bigger in different ways—more customers, additional sales, employees, and even product or service offerings. Growth in any of those areas can result in bottom-line growth as well. All good, so far. But bigger isn’t always better.
One lesson we can take away from the rec…
A friend of mine used to tell her kids, “I don’t care how well you do in school, just so long as you’re popular.” She was joking, of course, but this joke perfectly highlights the problem with popularity: It’s not about being smart or industrious or resourceful or different. It’s about fitting in…
