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MarketingProfs Daily Fix Blog
In this episode of Marketing Obsessions with Kevin Lee, Danskin’s Laura Santos shares her insights on leveraging online and offline channels to turn your customers into a true community, based on Danskin’s experience with the Danskin Triathlon Series.
Key takeaways:
Start with a strong under…
Creating a Customer Culture Starts with Hiring. You’ve got to know your higher purpose in customers’ lives. You’ve got to know what you stand for. And you’ve got to know what type of environment you are creating.
If you know the answers to these issues, your ability to find someone …
How flexible are your product offerings to customer modification? Can your customers customize your products to make them their own?
In the book The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, author Robyn Waters writes about how we humans have the desire to fit…
So much is written about poor customer service, it seems it’s epidemic. We routinely blare and blog about our bad experiences with family, and friends. Businesses lose sales and customer loyalty because of it. Their brand reputations are tarnished. And consumers remain blasé about most brands in…
Are you a conscientious marketer? I don’t mean, are you “green” or eco-friendly … although that’s part of it. I mean, when you build your marketing programs and consumer promotions, do you pay as much attention to customer needs as you do meeting sales marketing goals?
As marketers, our primary…
I’m calling a time out for general celebration among the email marketing people! You are invited!
The good news is that while many marketers still don’t use segmentation or keep their files particularly clean, marketers are planning to adopt more of these strategies, including advanced segmenta…
Don’t get me wrong … Working on the improvement and development of customer experiences is what we need to do. However, like so many of the customer-focused solutions that have come and gone before it, we’ve lost the forest for the trees.
For example, there are 47 pages of Google images for “…
If you are a marketing vendor, agency rep, or consultant, here’s a Bill of Rights just for you. And if you hire vendors, agencies or consultants, read this with your own brand in mind. Negative word-of-mouth works both ways.
Vendors and Consultants Bill of Rights
When we take the time to pr…
Taking your business from good to great to remarkable can seem a daunting task. But, it may be easier than you think.
The bad news from a customer perspective is that companies aren’t doing the basics properly, let alone getting to remarkable. Customers hopes are high, but expectations low. This …
In recent days, I’ve been struck by how powerful the sense of “home” can be. Home is familiar, comfortable, irreplaceable. There’s an undeniable “belongingness” that can’t be replicated.
Stepping off on a hike last fall in New Hampshire, I was overwhelmed by the sense that I was back home in New …
