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MarketingProfs Daily Fix Blog
To help you navigate through marketing in 2012, we’ve gathered our favorite fact-packed charts in one handy-dandy guide: “27 Must-Have Charts to Guide Your Marketing in 2012.”
The colorful, informative pages cover such topics as:
Social media and content marketing
Planning and budgeting
…
A guest post by Pamela Springer of Manta.
A new Manta study shows more than half of small-business owners get their biggest boost in business from customer referrals, not from Facebook, LinkedIn, or even personal relationships.
In a survey of more than 1,000 small-business owners, 78% of them …
When interviewing Rachel Happe of the Community Roundtable for this week’s episode of Marketing Smarts, I asked her, “What’s the difference between a crowd and a community?”
I was thinking of the growing popularity of crowdeverything (design, funding, coding, sourcing, etc.). And I wondered how R…
I recently met an owner of retail stores in the Greater Boston area. Having successfully implemented social networks and mobile platforms for her stores, I asked if she planned to create an Instagram account for the brand.
…
Want fresh MarketingProfs content on the go? On this Free Friday (and any day, really), we’re offering you a MarketingProfs app for your iPhone, iPod Touch, or Android.
The app gives you the latest pipin’ hot content from MarketingProfs, so you can access the latest articles, daily posts, and eve…
A guest post by Theresa Trevor of Amplifinity.
When people are making decisions about food and clothing, their debates often focus on quantity versus quality. For example, if we’re buying apples, we ask ourselves, “Should I buy organic and end up with half a pound of pesticide-free, super-tasty a…
A guest post by Steven Kramer of hybris.
With 10.4 million registered users, Pinterest, the pinboard-style social networking site, is presenting retailers with new marketing opportunities and challenging them to embrace new tactics in the quest to connect with consumers online.
Pinterest Essent…
Let’s not beat around the bush. By now, you’ve heard of Pinterest and you’re wondering whether yet another social presence is worth your time and effort.
Though Pinterest probably isn’t right for all brands, you should know these four things about it before you decide what to do.
1. Pinterest is…
SocialTech 2012 rocks Seattle today with a fascinating keynote presentation from Sally Hogshead and info-packed sessions focusing on helping B2B marketers get the most out of social media for their business.
This Daily Fix post is the place for the latest updates of our favorite moments, quotes,…
Businesses value few things more than happy customers. Pleased clients come back for more. They tell their family and friends about your business. They create new customer opportunities, and we can count on their repeat business for a long time. Who doesn’t want more of that?
To achieve that t…
