Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
The new social media darling is a “game” called Empire Avenue. While some people are flocking to it, others are calling it outright evil. I’m curious about your take.
The game basics are:
People’s social media profiles are turned into entities that you can own stock in.
Your entity grows in…
“Is email content?” Shocking to think you would have to even ask that question, but the reality is that most marketers don’t view their email with the same salivation as Dr. Pavlov’s dogs responded to the bell.
…
CustomInk is a $70 million T-shirt shop that prints custom T-shirts for family reunions and group and business events. Because actual people at CustomInk personally review every single order, they know what events their products are being printed for. The company saw so many shirts being created for…
Premium tends to convey a sense of more … for more. I don’t think that’s necessarily bad. But that can also be a trap.
For example, with many online content sites, “premium” typically means access to more content. A premium coffee might have an extra flavor or espresso shot. A premium media ser…
A guest post by Nehemiah “Nemo” Chu of Bloomfire.
Events marketing is fresh on my mind—having just returned from exhibiting at SXSW for a second straight year. Although different brands often have different objectives when exhibiting at conferences, I’ve noticed that timeless tactics always yie…
Nothing tantalizes marketers like the purchasing power of young consumers. We all know how fluent young people are with social media platforms, so it’s easy to conclude that interacting with them in these channels is logical, right?
Wrong!
A total of 46% of kids, ages 12 to 17, told Forreste…
How many marketing buzz words get tossed around these days? We could run a contest to see how many we collectively accumulate. Since the advent of Web 2.0, we often hear terms like, “authentic,” “genuine,” “transparent,” and “engaging.”
But isn’t this just code for: “Ya gotta have personality?”
Wa…
This is the second post in the Vendor-Client Relationship series. The below post was a joint collaboration with Kyle Henderick, who works on the vendor side for Alterian, a marketing technology and research firm. You can connect with Kyle on Twitter at @khenderick.
The vendor-client relationsh…
Kraft Macaroni & Cheese in blue boxes. What’s more iconic than that? What represents economically priced comfort food better? Not much, according to consumers. In fact, consumer research pointed to the need for Kraft to unify its three groups of mac and cheese product offerings. As a result,…
Want to get exclusive content on our brand Facebook page? “Like” us! Want to participate in our fun new contest? “Like” us! Want to take advantage of the discount? “Like” us!
This is the new hot tactic used by marketers nowadays to get their fan count up. They are constructing the “like” walls. A…
