Discount retailers, such as Target, Macy’s, and J.C. Penney, have tried various pricing strategies over the years to lure customers to buy more of their products. The primary tool in the competitive arsenal is to offer the best value because they know that customers are motivated to seek out price…
Archive for the ‘Customer Relationships’ Category
Tuesday, May 14, 2013
Ice Cream Slingers Turn a Good Product Into a Great Customer Experience
Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show.
Ice cream scoops are thrown from one worker to another and caught in cups balanced on their chins… while standing on one foot… hopping. You’ll see ice cream slingers sliding across the counte…
Thursday, May 9, 2013
Four Lessons Marketers Can Learn From Yoga
As a yoga practitioner and marketing professional, I have come to see the parallels of these two seemingly unrelated practices. The foundational principles associated with yoga can direct our day to day and even high-level strategies as marketers. Read on to learn four marketing lessons from this…
Tuesday, May 7, 2013
Focus on Both Brand Building and Revenue Generation (Not Just One)
There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.
Marketing agencies are being held more and more accou…
Monday, April 29, 2013
How The Home Depot Uses Comedy (and an Orange Cat) to Help Tell Its Story
The words “home-improvement specialty retailer” probably don’t make you laugh… but The Home Depot hopes that its adoption of a dry-witted orange cat named Richard can help consumers see the company’s fun side.
Bright orange, fluffy, and very self-possessed, Richard the cat recently hit the so…
Friday, April 26, 2013
Five Ways That Advanced Social Intelligence Helps Marketers
Within the tsunami of social network and open channel commentary lies a wealth of intelligence, rich in deep insight and free from disruptive bias seen with traditional surveys and focus groups. Leading companies are using streaming Big Data solutions and complex conceptual modeling to go well…
Thursday, April 25, 2013
Five Reasons Why Market Research Matters (and Five Tips for Using It)
All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to shave timelines, do “internal” research, and lose sight of the need for…
Tuesday, April 23, 2013
Two Surefire Openings to Grab Your Audience’s Attention
I recently read this article describing a radically different job interview approach being used by Heineken, the Dutch brewer. The company conducted quirky video interviews with candidates, then posted the videos internally and asked current employees to vote for the most appealing candidate. Then,…
Tuesday, April 16, 2013
Corporate Charity Work: Give Back Without Gimmicks or Give Me a Break
Recently, I’ve noticed that charity, that noble concept of giving back to those less fortunate, has fallen to victim to—no surprise here—commercialism.
Charitable efforts continue to play a significant role in our culture, traditions, and identity, as they have since the beginnings of civiliz…
Thursday, April 11, 2013
Four Questions to Ask Yourself Before Adapting Traditional Marketing Techniques for Social Media
Why have only 34% of marketers generated leads using Twitter? Why is this number so low if new users keep signing up for social networks and companies keep publishing posts about taking advantage of those networks for marketing?
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