Forrester Research published a report revealing how pervasive the use of social media is among B2B decision-makers in North America and Europe. Still, many organizations aren’t sure which social networks are relevant to their target audiences and worthy of time and resources.
Archive for the ‘Customer Relationships’ Category
Monday, December 2, 2013
As the holiday season gets underway, brands across the globe are launching their seasonal marketing campaigns. The key to successfully engaging with consumers during the busiest shopping time of the year is to do so in a manner that is personalized for each customer.
Friday, November 22, 2013
After a long day at work spent in client meetings, Martha arrives home and heads to the kitchen. While still carrying Alberto in one arm, she drops a bag of groceries on the counter and quickly turns on the TV for background noise. The channel is set to Univision, where she can get a glimpse of the…Continue reading "Get to Know All About Your ‘Multidimensional Consumers’"
Monday, November 11, 2013
As the rate of change in technology and communication continues to accelerate, brands are realizing the need to reach their prospects at the right place and at the right time. And their message must be powerful and compelling.
Wednesday, November 6, 2013
Information has always been a powerful instrument to engage the human mind. Facts, figures, and expert analysis have a great power of persuasion. By letting audience know and see what you want them to see, you get an ability to influence their beliefs and decision-making.
Monday, October 28, 2013
A shopper receives an offer online and arrives at the store to fulfill it, only to find that the physical store no longer exists. That is every retailer’s nightmare. Retailers must be sure that promotions are effective both in store and online, and that one isn’t cannibalizing the other.