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MarketingProfs Daily Fix Blog
A guest post by Jason Miller of Zoomerang.
Listening effectively to your customers can be a very insightful experience. The better you are at listening; the better you can understand your customers’ wants and needs. Do you wonder what your customers are saying about your product or service across…
Is junk-food marketing to kids fair? Should it be allowed? Is Ronald McDonald responsible for childhood obesity and its associated diseases?
Recently, more than 550 very credible health institutions and professionals challenged McDonald’s to stop marketing junk food to kids. Initiated by Corporat…
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
A guest post by Andrew Parker of IntaForensics.
A security flaw on popular networking site LinkedIn has left accounts wide open to hackers, according to online security researcher Rishi Narang.
He claims that LinkedIn is keeping cookies active for too long, which means that anyone who can get …
A guest post by Spencer Broome of MediaFiche.
Since the 1960s, when advertising began targeting the growing Baby Boom generation, young people have been the apple of every marketer’s eye. The prevailing wisdom is that when a brand aligns itself with young people, the brand is hip, fresh, or as Da…
Savvy email marketers know that emails aren’t being read just at the office anymore. When people are stopping at lights or waiting in line at the store, they now whip out their mobile devices and check their email. So, to keep your email communications engaging, you need to focus on designing for,…
Email marketing is thriving—especially for businesses who can adapt it to the changing world. In a kick-off talk for the MarketingProfs University email marketing course, Loren McDonald (vice president of Industry Relations at Silverpop) discussed the hottest email marketing trends—and how to…
A guest post by Justin Dougherty, senior director of technology at TagMan.
Attribution is a word that gets used on the data side of online marketing, but unlike other engineering-speak, this is not a term that should be dismissed. After all, it’s very important. “Attribution” is the proce…
Companies restructure all of the time. But do they usually dump successful product lines in the process? Good question.
So why is networking company Cisco getting rid of its line of Flip mini video cameras? According to the Consumer Electronics Association, sales of mini video cameras grew from 4…
A guest post by Alexandre Sagala of Alsamarketing.
Your business probably spends a good deal of time and money on driving people to your website using different marketing channels. Now, having massive amounts of visitors every day is good—but if you can’t convert them into customers, then wha…
