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MarketingProfs Daily Fix Blog
A guest post by Yo Noguchi of Benchmark Email.
In May 2011, the European Union made changes to how companies worldwide are allowed to collect or use information from web page visitors from Europe. The legislation, called the European e-Privacy directive, legally mandates that websites tracking u…
A guest post by Duke Greenhill of Greenhill+Partners.
The recent summer blockbuster, Rise of the Planet of the Apes, though perhaps not vying for membership in the annals of film art, has earned a substantial berth in the chronicles of marketing.
Film and marketing are similar: the latter bein…
A guest post by Jim Sterne of the Web Analytics Association.
In 2002, I ran the first eMetrics Summit: The Web Analytics Conference. In 2007, I changed the name to the eMetrics Marketing Optimization Summit. Why? Because web analytics is a just one piece of the puzzle.
What started as the t…
This year, for the first time ever, Amazon sold more electronic books than printed ones. And Kindle e-readers are flying off the shelves, and one article suggests Barnes and Noble’s saving grace will be its Nook reader.
What gives with this sudden transition to e-books? What are the implicati…
The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the…
Citibank recently employed the services of Hart Research Associates to gauge consumers’ expectations for the U.S. economy. Citi’s Michelle Peluso summed up the findings this way: “These survey results bring into sharp relief the degree to which the confidence of even the most optimistic…
A guest post by Mimi Sells of OFJCC.
Recently, we drove with friends to Ashland to see a couple of plays in the 2011 season of the venerable Oregon Shakespeare Festival. Beyond a dazzling dunk into contemporary and Elizabethan drama, I was reminded of a few things relevant to all of us who market…
A guest post by Jamie Klemcke of QuantumDigital.
As a direct mail marketer, it’s ingrained in me to say that any marketing campaign should include direct mail. In reality, brands will get the greatest return when they use direct mail intelligently.
Direct mail also works best when used in co…
A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly.
Just because everyone and their online peeps are talking about you that doesn’t necessarily mean that those…
My fiancée is obsessed with Groupon and the vast array of competitors who’ve entered the social promotions space in the past two years. The model is simple: You attract new customers at a reduced rate, in many cases below break even, in the hope that a certain percentage of these frugal couponers…
