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MarketingProfs Daily Fix Blog
Last weekend I had three different kinds of interactive experiences. In each of them, I acted like three different kinds of people (more accurately mindsets)….
…A Navigator. An Explorer. And an Engaged Participant. Before I get into how I define these along with examples, allow me to make a fe…
Watching big ad agencies trying to master new media is a lot like watching people who are having mid-life crises trying to look hip, cool and young by adopting the toys, tools, and language of youth….
It’s rather pathetic.
And that’s so sad because there really is an unprecedented communication…
This YouTube parody…
…(below left) of a Ringo SkyPlayers ad for the Goal candy bar has had 215 views since it was uploaded by its 27-year-old creator yesterday. It’s an excellent example of customer-created content that has fast become an online staple.
The original (right) is much more slick…
Or….take Door #4. Didja know that if you drop Mentos in a Diet Coke that it will result in a chemical reaction that shoots the candy up to 20 feet in the air, resembling a geyser? Of course you did….
So did Fritz Grobe and Stephen Voltz. The 2 guys created a wildly popular video of this phenom…
Numbers move people to action….
A couple of years ago, I called my heating oil company to complain about prices. The call went nowhere until I read off a list of better prices from the company’s competitors (a list I found on the Web). I got a better rate.
Same with my credit card. No dice until…
So in the last post, I talked about retailers lies and how they reverberate and why marketers should not lie….
And in response to one of the comments on the post, I said our responsibility as marketers is to go beyond telling the truth about products and services and to be honest about the way i…
For marketers, the first step in understanding social media/blogs is listening in on the conversations that are taking place with our customers….
Companies from Fortune 100s to small businesses are realizing the virtual buzz that occurs on blogs, in boards and in chats may provide valuable infor…
As if marketing measurements weren’t complex enough, marketers are now using brain scans to determine the effectiveness of their ads….
]Yes, while still in its early development stage, neurological research is being tested as a new source of assessing the true “emotional impact” of advertising a…
Gravy isn’t good for your arteries, but it is good for direct marketing efforts….
It bubbles up naturally from your “cooking.” Lots of times, gravy can’t be tracked to specific promotional efforts, but all of a sudden there’s an increase in profitability.
Here’s an example of gravy from the old …
Do you base success on measuring the volume of visitors and page impressions…?
Such measures may in fact reflect the failure–rather than the success–of your Web site.
I recently was looking to rent a recreation vehicle to drive down Route 66 in the United States this summer. A friend recommend…
