In recent months, Netflix made big changes to its service offerings. First, a 60-percent price hike, then an announcement that it was spinning its DVD mail service into a new company called Qwikster, and finally a decision not to split off its DVD service after all. Whatever you think of the changes…
Archive for the ‘Customer Behavior’ Category
Thursday, February 2, 2012
6 Customer Experience Lessons to Learn From Netflix
Continue reading "6 Customer Experience Lessons to Learn From Netflix"
Tuesday, January 24, 2012
Marketing Study Shocker: QR Codes & Social Media Have Little Impact for Shoppers
“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening…
Monday, January 23, 2012
6 Stats on In-Aisle Mobile [Infographic]
A guest post by Eric Anderson of White Horse.
Armed with smartphones and a determination to change the way they buy, shoppers are storming retail aisles. On-the-fly comparison-shopping, scanning, and research are creating new ways for marketers to influence in-aisle buying behavior. But as smartp…
Tuesday, January 17, 2012
Examining the Social Media Lifecycle [Infographic]
A guest post by Dragos Ilinca of uberVU.
In search of the elusive social media ROI, brands are doubling down on metrics around engagement, influence, or monitoring. The key pillars of social media (monitoring, analytics, engagement, reporting, and collaboration) work together; they should not be…
Friday, December 16, 2011
Stocking Stuffer Friday: 5-Day Action Plan for Converting Visitors Into Leads and Sales
Amid building gingerbread houses and stringing popcorn and cranberries for Christmas garlands, you might be pondering the events of the past year … and mulling over your hopes and expectations for the new one.
So, to give you an early start on your plans for 2012, we’re giving you this freebie:…
Thursday, December 8, 2011
How to Deal With Haters on Your Facebook Fan Page
A guest post by Greg Scott.
Everybody loves and hates Facebook at times. It’s a great way to build your brand, whether you’re a business, a band, or a worthy cause. You can get fans quickly, spread the word, and create an online community using Facebook’s ready-made platform.
But it just…
Wednesday, October 26, 2011
Marketing Smarts Podcast: Social Media Monitoring Feeds on Brains
“Most of the Internet is noise,” says Aaron Weber of Spiral16, and who can disagree? Nevertheless, for all the noise, there is some meaningful “signal” there. The trick is figuring out how to isolate it and, more importantly, having done that, contextualize it so you can figure out what it actually…
Tuesday, October 18, 2011
5 Reasons Visitors Ditch Your Landing Page as Soon as They Get There
Visitors arrive at your landing page for a specific purpose by clicking online ads and links in emails and social media messages you’ve created. But sometimes, visitors get packing as soon as they even get there. How come?
1. It looks nothing like the ad’s call to action or theme.
How many…
Monday, October 17, 2011
Are We Being Brandwashed?
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
Wednesday, October 12, 2011
How to Research Your Idea (& See If It’s Any Good!)
A guest post by Chris Wise of Customer Rave.
There’s no secret that many new business ideas never get off the drawing board. The risks and initial investments are just too great for the majority of new business ventures. However, I will reveal a few secrets that most people don’t realize they…
