Let me tell you about one of the most amusing parts of my job. At the types of trade shows, user conferences, and marketing technology industry events I attend, the prevalent demographics are usually pretty similar: men and women in their 40s, 50s, and sometimes even 60s (almost all white and…
Archive for the ‘Customer Behavior’ Category
Thursday, May 2, 2013
Three Vital Traits of a Positive Online Community
As a marketing manager for PRO membership, I work hard to create a sense of community among MarketingProfs PRO members. With them in mind, I thought I’d share some traits about what differentiates an online community from a run-of-the-mill website.
1. An online community makes users feel like t…
Tuesday, April 30, 2013
Why You Should Use the Analytics Tools of Your Favorite Social Networks
Understanding the key elements that influence consumer behavior on specific channels can help brands to focus the direction of their content. Analytic tools are available for the majority of networks. They offer valuable insight into behavioral patterns and engagement levels, and also inform site…
Friday, April 26, 2013
Five Ways That Advanced Social Intelligence Helps Marketers
Within the tsunami of social network and open channel commentary lies a wealth of intelligence, rich in deep insight and free from disruptive bias seen with traditional surveys and focus groups. Leading companies are using streaming Big Data solutions and complex conceptual modeling to go well…
Thursday, April 25, 2013
Five Reasons Why Market Research Matters (and Five Tips for Using It)
All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to shave timelines, do “internal” research, and lose sight of the need for…
Tuesday, April 23, 2013
Two Surefire Openings to Grab Your Audience’s Attention
I recently read this article describing a radically different job interview approach being used by Heineken, the Dutch brewer. The company conducted quirky video interviews with candidates, then posted the videos internally and asked current employees to vote for the most appealing candidate. Then,…
Friday, April 19, 2013
Foodstagram (Or ‘Four Ways Restaurants Can Harness Consumer-Generated Social Media’)
When the New York Times reported that New York City restaurants are banning customers from taking photos of their food, a debate erupted about proper social etiquette and consumers’ use of social media.
Consumers have embraced the experiential restaurant concept with open arms, and they now app…
Thursday, April 18, 2013
Five Ways That a Video Blog Can Work Wonders for Your Brand
Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, that is video blogging—but not the only kind. Like a written blog, a video blog can be about anything and presented any way you choose.
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Tuesday, April 16, 2013
Corporate Charity Work: Give Back Without Gimmicks or Give Me a Break
Recently, I’ve noticed that charity, that noble concept of giving back to those less fortunate, has fallen to victim to—no surprise here—commercialism.
Charitable efforts continue to play a significant role in our culture, traditions, and identity, as they have since the beginnings of civiliz…
Monday, April 15, 2013
Seven Reasons Your Company May Want Its Own Mobile App
The latest mobile technology has made it possible for virtually every company and every type of company to create an app.
An app (or application) is a piece of code that you create that is completely separate from your website. That means that you have to create something entirely new and manage …
