In recent months, Netflix made big changes to its service offerings. First, a 60-percent price hike, then an announcement that it was spinning its DVD mail service into a new company called Qwikster, and finally a decision not to split off its DVD service after all. Whatever you think of the changes…
Continue reading "6 Customer Experience Lessons to Learn From Netflix"Archive for the ‘Customer Behavior’ Category
Thursday, February 2, 2012
Monday, January 23, 2012
6 Stats on In-Aisle Mobile [Infographic]
A guest post by Eric Anderson of White Horse.
Armed with smartphones and a determination to change the way they buy, shoppers are storming retail aisles. On-the-fly comparison-shopping, scanning, and research are creating new ways for marketers to influence in-aisle buying behavior. But as smartp…
Continue reading "6 Stats on In-Aisle Mobile [Infographic]"Friday, December 16, 2011
Stocking Stuffer Friday: 5-Day Action Plan for Converting Visitors Into Leads and Sales
Amid building gingerbread houses and stringing popcorn and cranberries for Christmas garlands, you might be pondering the events of the past year … and mulling over your hopes and expectations for the new one.
So, to give you an early start on your plans for 2012, we’re giving you this freebie:…
Continue reading "Stocking Stuffer Friday: 5-Day Action Plan for Converting Visitors Into Leads and Sales"Tuesday, October 18, 2011
5 Reasons Visitors Ditch Your Landing Page as Soon as They Get There
Visitors arrive at your landing page for a specific purpose by clicking online ads and links in emails and social media messages you’ve created. But sometimes, visitors get packing as soon as they even get there. How come?
1. It looks nothing like the ad’s call to action or theme.
How many…
Monday, October 17, 2011
Are We Being Brandwashed?
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
Continue reading "Are We Being Brandwashed?"Wednesday, October 12, 2011
How to Research Your Idea (& See If It’s Any Good!)
A guest post by Chris Wise of Customer Rave.
There’s no secret that many new business ideas never get off the drawing board. The risks and initial investments are just too great for the majority of new business ventures. However, I will reveal a few secrets that most people don’t realize they…
Continue reading "How to Research Your Idea (& See If It’s Any Good!)"